November 2019

What is Alibaba’s Singles Day?

By | 2019-11-08T00:29:24+08:00 November 7th, 2019|Categories: Alibaba, alipay, Apps, Business, Buzz, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Events, Jack Ma, Life in China, Marketing, MBADMB, Mobile, News, Retail, Shanghai, Success in China, TaoBao, Tech News|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |

Alibaba’s Singles Day is the world's largest shopping event of the year. Organized every year by Alibaba on the November 11th in China, the singles day generates more than US Black Friday and Cyber Monday combined in only 24 hours. But how did it start and how does Alibaba make so much money on this [...]

October 2019

What does a company need to do to succeed in China?

By | 2019-10-01T13:30:18+08:00 October 1st, 2019|Categories: Marketing|

Over the years the Chinese market has experienced and accelerated growth and its middle class had greatly increased its purchasing power. With the biggest consumer market in the world wanting to buy premium imported products, the government is increasingly encouraging imports. But are foreign companies prepared to sell and succeed in China?   After 2 [...]

September 2019

Startup ecosystem in china: Why choosing Mass-accelerator?

By | 2019-10-01T00:26:58+08:00 September 30th, 2019|Categories: Start-up|Tags: , , |

Startups are more and more prevalent in China, and with that increase, the country has now become the world's first venture capital surpassing the United States in 2018. Not only did China surpass the United States but the entire north America by raising $14billion. The Chinese President at the 19th Communist Party Congress listed the [...]

What’s it like to be black in China?

By | 2019-10-01T00:28:46+08:00 September 30th, 2019|Categories: Life in China|

During my first visit to China in 2017, I kept asking myself, “Why did l decide to come to this country?” But as I learn and grow, the question evolves into “Why not?” Many choices were available to me for my school exchange program, but l chose Shanghai because l thought it will be interesting [...]

What is it like to be an MBA DMB student in China

By | 2019-10-01T00:33:35+08:00 September 30th, 2019|Categories: Marketing|

The MBA (Master of Business Administration) is an internationally recognized degree designed to develop to skills required for careers in business and management. The MBA degree can also be used to pursue a managerial career. Coursework includes subjects such as accounting, economics, marketing, etc. Students also engage in elective courses which allow them to follow [...]

TikTok new feature – the visual search engines !

By | 2019-09-30T10:59:45+08:00 September 30th, 2019|Categories: Marketing|

TikTok has a new feature, visual search engines! This feature is currently still in the beta phase, and only available on the Chinese version of the app. What's TikTok ? Launched in September of 2016 TikTok is a short-form, video-sharing app that allows users to create and share 15-second videos, on any topic. TikTok maintains a separate app for [...]

Creating memorable experiences in beauty with AI

By | 2019-09-30T17:31:12+08:00 September 30th, 2019|Categories: A.I, eCommerce, UX, Virtual Reality|Tags: , , , , , , |

In recent years, technology has become a real driver for change in the beauty industry. Indeed, the advancements in Artificial Intelligence and Machine Learning have been completely reshaping experiences between companies and consumers. Beauty brands are now understanding that consumers are searching for a connection with the cosmetics they use. Thus, here are a few [...]

How Shanghai made me launch my fashion company The Ethiquette ?

By | 2019-09-28T21:04:20+08:00 September 28th, 2019|Categories: Fashion, Luxury|

After my studies at l'ESSCA and work experience in Fashion I decided to spend my last in Shanghai for the MBABMB in Digitial Business and Marketing. A choice that I don't regret today. During this seven months Shanghai experience, I discovered the new world of Asia, regarding China but also around China. Only in China, [...]

Cryptomonnaies : Vers un digital Renminbi ?

By | 2019-09-27T20:28:01+08:00 September 27th, 2019|Categories: Bitcoin, Blockchain, Business, China, Cryptocurrency, Marketing|Tags: , , , , , , , , |

Cryptomonnaie : La Chine se dirige-elle vers un digital Renminbi ? En août 2019, la banque centrale Chinoise a surpris le monde économique et tous les observateurs. En effet, elle affirme chercher à émettre sa propre cryptomonnaie (le renminbi digital). C'est vrai, selon le directeur adjoint de la division des paiements et du règlement de [...]

Shanghai : 5 Months After – A Personal Growth

By | 2019-10-01T00:54:13+08:00 September 25th, 2019|Categories: alipay, China, General, Life in China, Lifestyle, Marketing, Mobile, Shanghai|Tags: , , , |

When I first landed in China, for the first time in my life in Asia, I was curious about everything before even being scared to be on my own this far from home. Even though I traveled a lot in my whole life, this has been the most challenging experience in my life. And for [...]