mars 2019

Shanghai in the world ranking of cultural metropolises (2019)

By | 2019-03-15T12:33:24+00:00 mars 20th, 2019|Categories: China, Marketing, News, Shanghai|

Shanghai a world metropolis: Shanghai was ranked ninth in a world ranking of cultural metropolises established by Shanghai Jiao Tong University and the University of Southern California. Top cities in the world ranking of cultural metropolises The top 10 cities on the list were New York, London, Paris, Tokyo, San Francisco, Berlin, Beijing, Los Angeles, Shanghai, [...]

China : folie des grandeurs

By | 2019-03-16T18:13:23+00:00 mars 17th, 2019|Categories: China, Chinese, General|Tags: , , , , , , , , , , |

The growth of China until today to make it the 2nd biggest economic powerhouse on the planet has been huge. But for a long time, people still had and some people still have the image of « the factory of the world ». But the reality is now very different, and to change that image, China builds [...]

Facebook wants but can’t be Wechat

By | 2019-03-16T16:08:42+00:00 mars 15th, 2019|Categories: Apps, China, News, platforms, WeChat|Tags: , , , , |

A few days ago, The Verge released an article explaining Facebook wants to be WeChat. Mark Zuckerberg announces Facebook shifts its focus from a series of social apps to one-stop shop messaging service. Tencent’s WeChat, the largest social network in China, already combines all these functionalities and keeps developing new features. The main purposes are [...]

Flyzoo : L’hôtel futuriste imaginé par le géant Alibaba

By | 2019-03-14T21:42:08+00:00 mars 14th, 2019|Categories: A.I, Alibaba, Business, China, Digital Business, Lifestyle, Tech News|Tags: , , , , , , , , , , , , , , , , , , |

Vous vous rappelez peut-être d'un hôtel où vous avez dû attendre des dizaines de minutes avant de pouvoir finalement entrer dans votre chambre, après un long voyage de 14 heures. Vous avez aussi pu connaître les cartes d’accès de votre chambre perdue, un personnel inefficace voir antipathique, un service qui se trompe de chambre… Tout [...]

Shanghai Shenhua Football Club

By | 2019-03-12T19:03:10+00:00 mars 12th, 2019|Categories: China, Sport, Tourisme|

Football in China has been growing since early 2010's thanks to many investors in different cities. Bringing famous foreign players who are interested in a new culture, a new project but mainly thanks to the huge salary that clubs are offering. One of those clubs is the Shanghai Shenhua. Which can be translated to "The [...]

Utiliser Didi (滴滴出行) sans télécharger l’app

By | 2019-03-19T14:01:22+00:00 mars 12th, 2019|Categories: Apps, China, Chinese, Marketing, MBADMB, Mobile, Shanghai, Tourisme, Travel|

Cet article va vous permettre d'avoir accès à Didi en moins d’une minute sur votre téléphone (via WeChat). Cette application est la version chinoise de Uber. Elle permet de se déplacer dans les « grandes » villes en Chine. C’est devenu un indispensable pour toute personne qui souhaite circuler en ville en voiture. Didi propose aux usagers [...]

DO IT FOR THE CULTURE: SHANGHAI’S LUST FOR HIP-HOP

By | 2019-03-12T02:08:54+00:00 mars 12th, 2019|Categories: Marketing|

Hundreds of fans lined at Julu road on Friday evening waiting for rookie rap star Lil Yachty taking over the Billboard charts. What do the fans waiting for him really know about him? How deep is their knowledge of artists in the culture that propelled him to stardom? Do they know what inspired him? Miles [...]

9 Shanghai small but worthy Instagram accounts you must follow

By | 2019-03-07T13:14:58+00:00 mars 7th, 2019|Categories: Marketing|

9 Shanghai small but worthy Instagram accounts you must follow   As westerner students/expats, Instagram is for us one of our best source of inspiration and it's more and more becoming our kind of "travel guide" when we want to discover new things to do in our adoption city -  Shanghai. Here is a list [...]

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What is so unique about e-commerce in China?

By | 2019-03-06T22:42:14+00:00 mars 6th, 2019|Categories: Alibaba, Business, Chatbots, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Jack Ma, Life in China, Marketing, platforms, Retail, Starbucks, TaoBao, WeChat|Tags: |

What is so unique about e-commerce in China?   China is a country of fast evolution and tremendous changes. In just 40 years it went from being and isolated country that relied mainly on agriculture, to the world’s biggest factory, to what it is today, one of the most innovation and tech-driven countries in the [...]

Cas d’usages de la VR en développement des ressources humaines (4/4

By | 2019-03-05T02:01:10+00:00 mars 5th, 2019|Categories: Marketing|Tags: , , |

4ème cas d’usage – La formation. Pour ce dernier article, nous allons nous pencher sur la formation en VR. On parle aussi de l’immersive learning.   La formation est un secteur qui peine à innover et donc se réinventer. Les supports classiques, papiers, photos et vidéos ne font plus rêver. C’est dans ce contexte que [...]