June 2019

WeChat, over the Europe conquest

By | 2019-06-05T06:51:58+08:00 June 5th, 2019|Categories: Apps, EU-CHINA, Mobile, Tourisme, Travel, Travelling, WeChat|

Discover how WeChat is conquering Europe See as being the essential marketing tool in China in the following article named: "WeChat, the future of Social CRM". We can also see that WeChat is gaining more and more market shares internationally and exerts its influence especially in Europe. But where does this trend come from? How [...]

WeChat, the future of Social CRM

By | 2019-06-05T01:15:13+08:00 June 5th, 2019|Categories: Apps, China, CRM, Marketing, Mobile, Outils 2.0, WeChat|

Discover 5 S-CRM features through WeChat   1.WeChat global ecosystem Today China has 1.39 billion inhabitants. Of whom, over a billion are considered as daily active users of WeChat. The application is also the country's largest social network and maybe soon, from the world. To compare, the Western giant Facebook which covers several continents has [...]

NIKE, a Chinese success story

By | 2019-06-05T01:14:07+08:00 June 4th, 2019|Categories: Buzz, China, Chinese, Marketing, Sport, Success in China, WeChat|

Discover 5 Nike's marketing campaigns in China NIKE, Inc. is the world's leading designer, distributor of footwear, apparel, equipment, and accessories for a wide range of sports and fitness activities. In 2018 the famous comma brand generated more than $ 34 billion revenue worldwide. Therefore, putting it in the lead in terms of market share [...]

Happy Valley – Shanghai amusement park for small budget!

By | 2019-06-01T18:04:30+08:00 June 1st, 2019|Categories: Marketing|Tags: , , , , , |

When talking about amusement parks in Shanghai, Disneyland is often the first to be mentioned. However, it is not the only one in this park category in Shanghai! Happy Valley is a theme park specializing in roller-coasters.   How to get there: Located in the South-West of Shanghai, you will need an hour to get [...]

 The Umbrellas Market – The Chinese Traditional Tinder

By | 2019-06-01T18:01:03+08:00 June 1st, 2019|Categories: Lifestyle, Shanghai, Tourisme|Tags: , , |

If you take a walk on a Sunday afternoon around People Square in Shanghai, it is highly likely that you will come across this surprising market. The umbrellas market.   What is it?     As its name evokes, this place is covered with umbrellas. However, they are not the ones who attract all the [...]

Vivre sans argent liquide

By | 2019-06-01T05:57:20+08:00 June 1st, 2019|Categories: Alibaba, Bitcoin, China, Chinese, Digital Business, eCommerce, EU-CHINA, Marketing, Shanghai, TaoBao, WeChat|Tags: , , , , , , , , , , , , , , , , , , , , , , |

Cet été, nous avons pu lire de nombreux articles annonçant la fin de l’argent liquide à partir de janvier 2022. Le développement des modes de paiements alternatifs annoncent-il l’obsolescence des espèces ? A quoi ressemblera le quotidien sans pièces ni billet et, nous iront plus loin, sans carte bancaire ? C’est à peu de choses près le [...]

Top 3 digital campaigns for perfumes

By | 2019-06-01T05:41:47+08:00 June 1st, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , , , , , , , |

Diesel x Only The Brave High For the release of their new fragrance Only The Brave High, the teams of L'Oréal Luxe and 84.Paris have chosen to offer the experience of "the feeling of being at the top of the world". Thanks to virtual reality, customers in shopping centres where the device was installed were [...]

l’Amour Digital, une romance derrière l’écran

By | 2019-06-01T05:37:38+08:00 June 1st, 2019|Categories: A.I, Augmented Reality, Business, Digital Business, Marketing, UX, Virtual Reality|

Aujourd'hui, de plus en plus de rencontres amoureuses se font par le biais d'application prévu à cet effet. En effet, rencontrer une personne qui partage nos intérêts n'est pas souvent chose facile. Ce pourquoi nous nous tournons d'avantage vers ces application. Comment cela se passe désormais, maintenant que nous sommes à l'ère de l'amour digital [...]

Top 3 des meilleures campagnes digitales pour parfums

By | 2019-06-01T05:31:50+08:00 June 1st, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , |

Diesel x Only The Brave High A l’occasion de la sortie de leur nouveau parfum Only The Brave High, les équipes de l’Oréal Luxe et 84.Paris ont choisi de faire vivre l’expérience de « la sensation de se trouver au sommet du monde ». Grâce à la réalité virtuelle, les clients de centres commerciaux où le dispositif [...]