July 2020

Does Blockchain can help luxurious brands towards sustainability and counterfeiting ?

By | 2020-07-04T05:11:42+08:00 July 4th, 2020|Categories: Marketing|

I wrote my thesis on sustainable development issues in luxury and how blockchain could be a major asset.  Over the past few years, consumer behaviour has changed and become more rational and responsible. Consumers are aware of the impact of their consumption and are trying to take more and more positive actions towards society. Unlike [...]

La Chine, les jeux et ses restrictions anti-addiction

By | 2020-07-03T22:46:57+08:00 July 3rd, 2020|Categories: Marketing|

En 2007, la Chine a imposé des restrictions à l’accès aux jeux vidéo pour les mineurs mais les enfants ont trouvé des moyens de duper le système La Chine a l’une des réglementations liée aux jeux vidéo les plus strictes au monde. Le gouvernement chinois soutient depuis longtemps qu’il doit "protéger les mineurs contre la [...]

Bonus Écologique Scooter Electrique : Le Guide

By | 2020-07-01T17:31:12+08:00 July 1st, 2020|Categories: Mobilité|Tags: , , |

Bonus écologique et scooter électrique: Le point Avec la pandémie covid-19, chacun veut consommer et se déplacer de manière plus responsable. Même les politiques s'y mettent, et les voies provisoires dédiées aux 2 roues mises en place durant la pandémie ont de grande chance de devenir permanentes. Une situation idéale pour les scooters électriques qui [...]

June 2020

How does the Chinese Cosmetic industry face K-beauty? (Part II)

By | 2020-07-02T18:19:26+08:00 June 30th, 2020|Categories: Marketing|

PART II Market Analysis & Trends in China About the market analysis and trends in China, do not hesitate to read my previous article on the digitalization of the experience client on the Chinese cosmetics sector (french version). Chinese industry VS Korean industry Even though LaNeige is a Korean brand which was only implemented in [...]

How does the Chinese Cosmetic industry face K-beauty? (Part I)

By | 2020-07-02T18:18:40+08:00 June 30th, 2020|Categories: Marketing|

PART I Introduction The cosmetic industry worldwide seems to be continuously developing, today more than ever with the globalization and digitalization around the world. Nowadays, Europe (France), the United States and South East Asia are leading the market, but Europe, especially France, still dominates the market and represents more than 63 billion euros in 2018. [...]

How is AI helping us fight Covid19?

By | 2020-06-24T01:57:11+08:00 June 24th, 2020|Categories: Marketing|

The use of digital and more specifically Artificial Intelligence (or AI) in healthcare has become more and more effective throughout the years. AI has mainly helped in research for various types of medicines, such as for example radiology, plastic surgery, disease diagnosis, as well as for the creation of new drugs amongst many others. BluDot But lately, AI has [...]

New Retail: convenience over data privacy?

By | 2020-06-08T16:12:18+08:00 June 1st, 2020|Categories: Alibaba, alipay, Apps, China, eCommerce, Marketing, New Retail|

Retail is evolving to adapt to consumers’ expectations, and that often means bringing digital elements into their stores. Digitizing the customer experience indeed seems to be the key to offer the “three C’s” to consumers: customer centricity, convenience, and customization.  In China, New Retail has proven that modern technologies and data can enable merchants to [...]

May 2020

What to eat in Japan?

By | 2020-05-23T00:09:33+08:00 May 22nd, 2020|Categories: Food, General, Japan, Tokyo, Travel|

After an academic exchange of six months in Japan, I will share with you some tips, in order to have a great culinary experience in Japan. You can also read my tips for the perfect visit of the Land of the Rising Sun capital city in a previous article called “What to do in Tokyo [...]

Digital, an invisible bond that (re)unites

By | 2020-05-22T22:15:10+08:00 May 22nd, 2020|Categories: Applications, Apps, COVID-19, Digital Business, eCommerce, Economie collaborative, Food, Gaming, General, Marketing, Mobile, platforms|

It is in November 2019 that the COVID-19 virus started his journey, in the Chinese city of Wuhan. Since then, this global pandemic has disrupted the world order and caused numerous tragic deaths, forcing governments and people to rethink fundamentally their way of doing things. Professional and personal lives had to be reinvented, taking into [...]