Etienne Serres

>Etienne Serres
Profile Details

Multicultural student (tck) having my masters in Shanghai.
After living in several countries I am now in China to discover and understand the local culture & digital.

Social Profiles
Account Details
22 03, 2017

We tried Starbucks innovative social gifting through WeChat

By |March 22nd, 2017|Categories: Apps, BAT, China, Digital Business, Mobile|Tags: , , , , , , , |0 Comments

A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks. Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four different apps; Uber, WhatsApp, Apple Pay and Starbucks Apps, [...]

25 01, 2017

Challenges of E-Commerce in China with Thibault Villet

By |January 25th, 2017|Categories: BAT, China, eCommerce, FrenchTech, GAFABAT, MBADMB, platforms|Tags: , , , , , , , |0 Comments

La French Tech Shanghai invited Thibault Villet, co-founder of a famous Chinese e-commerce platform, to share his experience on Chinese e-commerce and how he experienced 11/11 (single's day). is a Chinese platform doing flash sales for luxury and fashion goods, from high-end brands such as Armani, Michael Kors or Lancôme. Founded in 2010 [...]

28 11, 2016

DMB Shanghai Breaking News

By |November 28th, 2016|Categories: China, Digital Business, Life in China, Publication, Uncategorized|Tags: , , , |0 Comments

'The sky is high, and the emperor is far away’ Chinese proverb We are almost at the end of November, cold and grey weather has arrived, which embraces Shanghai in a winter atmosphere. At the same time, the DMB students are having many projects to work on, to be sure that our brains don’t freeze! [...]

9 11, 2016

Mobile payment in China

By |November 9th, 2016|Categories: BAT, Digital Business, eCommerce, GAFABAT, Mobile|Tags: , , , , |0 Comments

Recently astonished by a digital action I’ve taken last week, I decided to share it with you dear visitor. As a matter of facts it really changed my everyday life here in China. Imagine a freshly arrived International student in Shanghai. Defined in his country of origin as being part of the ‘connected generation’ and [...]