sarah.bonaca

About Sarah Bonaca

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So far Sarah Bonaca has created 4 blog entries.
30 05, 2019

Ecommerce Chinois et ses changements

By | 2019-05-30T15:50:39+08:00 May 30th, 2019|Categories: Chinese E-Commerce Plateforms, eCommerce, Marketing, TaoBao|Tags: , , , |0 Comments

Une nouvelle loi d’ecommerce en Chine a pris effet dès le 1er Janvier 2019 renforçant les contrôles sur le marché du luxe en ligne en Chine. Si ces nouvelles régulations sont plutôt favorables, elles vont certainement changer le fonctionnement des marques en Chine. La loi augmente la limite pour l’exonération d’impôts sur les achats en [...]

15 03, 2019

Facebook wants but can’t be Wechat

By | 2019-03-16T16:08:42+08:00 March 15th, 2019|Categories: Apps, China, News, platforms, WeChat|Tags: , , , , |0 Comments

A few days ago, The Verge released an article explaining Facebook wants to be WeChat. Mark Zuckerberg announces Facebook shifts its focus from a series of social apps to one-stop shop messaging service. Tencent’s WeChat, the largest social network in China, already combines all these functionalities and keeps developing new features. The main purposes are [...]

15 02, 2019

WeChat Mini-Programs: 5 Key Insights

By | 2019-02-15T03:40:54+08:00 February 15th, 2019|Categories: Apps, platforms, WeChat|Tags: , , |0 Comments

WeChat Mini-Programs, despite existing for a while now, became a thing in 2018. We saw thousands of new Mini-Programs being developed and shared by brands for the main use or for games and specific events. They are easier, faster, cheaper and lighter (size file) for brands to release. Nowadays, it's rare to see a brand [...]

8 01, 2019

Between Tradition and Modernism for Brand Strategy in China

By | 2018-12-30T18:44:24+08:00 January 8th, 2019|Categories: Marketing|Tags: , , , |0 Comments

Brand strategy in China recommendation: Are traditions still playing a huge role in China? What are the DO and DONT's?  Traditions in China Traditions in China still play a huge role in people's lives. They have been existing for centuries and got passed down from one generation to another. What we call traditions goes beyond [...]