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Stéphanie
Decollas

Student in Digital Marketing and Business in Shanghai #MBADMB

Female
China
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20 03, 2017

Luxury and Digital in China: E-commerce Precursors

By |March 20th, 2017|Categories: China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China|Tags: , , , , , , , , |Comments Off on Luxury and Digital in China: E-commerce Precursors

While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce. Burberry: The professional of Online to Offline Burberry is an example in digital transformation [...]

25 02, 2017

Top 10 of the most weird things in China

By |February 25th, 2017|Categories: China, Life in China, Lifestyle, MBADMB, Shanghai, Success in China|Tags: , , , , , , , , , , , , , , |0 Comments

When we arrive in Shanghai, it’s amazing ! We walk around one of the largest megalopolises in the world with no less than 24 million inhabitants. We discover a big city with buildings, each bigger than the others, and big arteries, all of that delicately combine with the historical area. And yet ... even if [...]

9 02, 2017

Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

By |February 9th, 2017|Categories: China, Digital Business, eCommerce, Outils 2.0, platforms, Retail|Tags: , , , , , , , , , , , , , , , , , , , , , , |Comments Off on Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

China is the biggest e-commerce market in the world and is set to grow by 15 per cent by 2020. The massive arrival of smartphones and tablets in China quickly enabled 76% of connected Chinese to make purchases via their mobile. This internet penetration linked to the mobile equipment will boom in rural China in [...]

9 01, 2017

Save the date : January 10th, Afterwork French Tech Shanghai

By |January 9th, 2017|Categories: China, eCommerce, Events, MBADMB|0 Comments

Tuesday, January 10th, the French Tech Shanghai’ll organize a new afterwork at the famous Kartel bar on the theme of e-commerce.   Indeed, on December 13th, the MBA DMB assisted to the launching of the first French Tech Shanghai afterwork, since its inauguration last October. It was hosted at Kartel, the trendy Shanghai bar privatized [...]

25 11, 2016

The top 5 apps to download in China

By |November 25th, 2016|Categories: Apps, China, Life in China, Mobile|0 Comments

It’s on ! You've made your choice ! You're going to China and the departure is imminent. You probably thought of everything: the flight, the insurance, the hotel, the metro etc. However if you want to survive in China, your smartphone is going to be your best friend! You will need to download a few very useful apps! [...]