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18 04, 2017

[INFOGRAPHIC] Study in Shanghai: how to learn Chinese

By |April 18th, 2017|Categories: Apps, China, Life in China, MBADMB, Shanghai|Tags: , , , , , , |0 Comments

You just landed and realise that speaking Chinese is a real tool to live here in Shanghai? You are eager to speak Chinese? Here is my favorites apps to learn Chinese on daily basis.   Here are my hints to learn Chinese on a daily basis. Don't hesitate to share your favorites apps or comment below.

27 03, 2017

Focus sur Lei Jun, fondateur de Xiaomi Corp

By |March 27th, 2017|Categories: Apps, BAT, China, GAFABAT, Hardware, Les tuto tech, Marketing, MBADMB, Mobile, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

Deuxième article de cette nouvelle série ayant pour focus les success story chinoise, nous allons tenter d’en savoir plus sur Lei Jun, le fondateur d’une compagnie disruptive dans le marché des Smartphones premium mais pas que ! L’histoire de Lei Jun, fondateur de Xiaomi Corp Il est né à Xiantao, dans la province [...]

22 03, 2017

We tried Starbucks innovative social gifting through WeChat

By |March 22nd, 2017|Categories: Apps, BAT, China, Digital Business, Mobile|Tags: , , , , , , , |0 Comments

A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks. Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four different apps; Uber, WhatsApp, Apple Pay and Starbucks Apps, [...]

21 02, 2017

Chinese Millennials on their mobile

By |February 21st, 2017|Categories: Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , |0 Comments

Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet generation (26-35 yo). Chinese Millennials In China, Millennials are particularly important [...]

17 02, 2017

WECHAT : L’ARRIVÉE DES MINI-PROGRAMMES

By |February 17th, 2017|Categories: Apps, China, GAFABAT, Life in China, Mobile|0 Comments

WECHAT : L’ARRIVÉE DES MINI-PROGRAMMES En septembre 2016, Tencent annonçait l’arrivée des mini-programmes (ou mini-Apps) sur l’application Wechat. Une fonctionnalité qui permet aux utilisateurs d’accéder à des applications intégrées qui ne nécessitent aucun téléchargement ni installation. Pour Lu Zhenwang, PDG de Wanqing Consultancy : « le lancement de ces mini-Apps pourra résoudre certains des problèmes causés par [...]

10 02, 2017

The virtual Hongbao war in China

By |February 10th, 2017|Categories: Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , , , , , , , , , , , , , , |0 Comments

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, the big family dinners, fireworks and parties, it's now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) meaning ''red envelopes'' containing lucky money to family and friends, but due [...]

8 02, 2017

La Chine à l’heure de l’économie collaborative

By |February 8th, 2017|Categories: Apps, China, Crowdsourcing, eCommerce, Economie collaborative, Mobile, platforms, Start-up, Uberisation|Tags: , , , , , , , , , , , , , |0 Comments

Premier exportateur et seconde puissance économique de la planète, la Chine est devenue par elle même un acteur incontournable de la scène économique mondiale ! L'Empire du milieu fait désormais la course en tête dans le domaine de l'innovation et des nouvelles technologies. Impossible donc d'ignorer ce marché stratégique et porteur qui pourrait [...]

5 02, 2017

Messaging Revolution: The Race for online Acquisition

By |February 5th, 2017|Categories: Apps, Digital Business, Marketing, Mobile|Tags: , , , , , , , |0 Comments

    What are these private platforms? Why are they so popular? And what are the main opportunities for brands?    Private Platforms and Users Private platforms are mobile applications that give to user the total control of what they want to share and to who. This can include various types of messaging apps such as [...]

31 01, 2017

Music Experience in China: Tencent, unstoppable leader

By |January 31st, 2017|Categories: Apps, BAT, China, Digital Business, eCommerce, GAFABAT, Les tuto tech, Life in China, Lifestyle, Mobile, Music, platforms, Shanghai, Webdesign & UX|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

You are a music lover, a melomaniac? So am I and here is my experience with music in China. You will quickly notice you have to change your Western habits and download other apps to stream music. Indeed, unless you connect via a VPN, YouTube isn’t available and no neither are Deezer, SoundCloud, Dailymotion, Pandora. Though, TIDAL [...]

16 01, 2017

Alibaba, la nouvelle vitrine mondiale qui fait trembler Amazon

By |January 16th, 2017|Categories: Apps, BAT, China, eCommerce, GAFABAT, Mobile, platforms, Retail|Tags: , , , , , , , , , , , , |0 Comments

  Alibaba, Tmall, Taobao... En Europe, ces quelques grands noms du e-commerce chinois ne nous sont pas encore très familiers. Mais cela ne saurais tarder ! Alors que la France se positionne à la 6ème place sur le marché du e-commerce, la Chine est devenue le leader mondial devant les États-Unis et le Royaume-Uni. Avec [...]