8 03, 2020

Comment obtenir son QR code santé Shanghai ?

By | 2020-03-09T16:42:24+08:00 March 8th, 2020|Categories: alipay, Apps, China, Life in China, Lifestyle, Marketing, Mobile, Shanghai, Shanghai restaurants|Tags: , , , , , , , , |3 Comments

Depuis quelques jours, à l'entrée de certains centres commerciaux, restaurants et résidences notre QR Code Santé Shanghai nous est demandé. Si vous ne voulez pas être refusé à l’entrée de votre restaurant favori (comme l’un de nous) suivez ce tutoriel simple pour obtenir votre QR code de couleur à Shanghai. Ce QR code mis à [...]

27 02, 2020

TAC, le podcast Tech, Actu et Chine !

By | 2020-03-11T00:03:00+08:00 February 27th, 2020|Categories: Apps, China, Life in China, Lifestyle, MBADMB, Mobile, Shanghai|2 Comments

Avec la nouvelle année, je me suis lancé le défi de tenir un Podcast hebdomadaire. Et c'est avec grand plaisir que je vous présente TAC, le podcast Tech, Actu et Chine. Vivre à Shanghai en ce moment offre beaucoup de temps libre, et c'était exactement ce qu'il me fallait !   C'est quoi exactement ? [...]

21 01, 2020

Chinese pop culture becoming mainstream thanks to iQiyi.

By | 2020-03-05T18:03:01+08:00 January 21st, 2020|Categories: Apps, China, Culture, Fashion, Marketing, Music, platforms|Tags: , , , , , , , , , , |0 Comments

  Iqiyi is one of the 3 most popular video platforms in China. The company wishes to strengthen its influence on Chinese Pop-culture Trends through its new reality show FOURTRY. FOURTRY a new reality show: This fashion reality show is about a group of Chinese celebrities (Angelababy, Kris Wu, Wilber Pan, Jinmai Zhao, and Fox) [...]

5 06, 2019

WeChat, over the Europe conquest

By | 2019-09-23T05:58:47+08:00 June 5th, 2019|Categories: Apps, EU-CHINA, Mobile, Tourisme, Travel, Travelling, WeChat|3 Comments

Discover how WeChat is conquering Europe See as being the essential marketing tool in China in the following article named: "WeChat, the future of Social CRM". We can also see that WeChat is gaining more and more market shares internationally and exerts its influence especially in Europe. But where does this trend come from? How [...]

5 06, 2019

WeChat, the future of Social CRM

By | 2019-06-05T01:15:13+08:00 June 5th, 2019|Categories: Apps, China, CRM, Marketing, Mobile, Outils 2.0, WeChat|0 Comments

Discover 5 S-CRM features through WeChat   1.WeChat global ecosystem Today China has 1.39 billion inhabitants. Of whom, over a billion are considered as daily active users of WeChat. The application is also the country's largest social network and maybe soon, from the world. To compare, the Western giant Facebook which covers several continents has [...]

15 03, 2019

Facebook wants but can’t be Wechat

By | 2019-03-16T16:08:42+08:00 March 15th, 2019|Categories: Apps, China, News, platforms, WeChat|Tags: , , , , |0 Comments

A few days ago, The Verge released an article explaining Facebook wants to be WeChat. Mark Zuckerberg announces Facebook shifts its focus from a series of social apps to one-stop shop messaging service. Tencent’s WeChat, the largest social network in China, already combines all these functionalities and keeps developing new features. The main purposes are [...]

12 03, 2019

Utiliser Didi (滴滴出行) sans télécharger l’app

By | 2019-03-19T14:01:22+08:00 March 12th, 2019|Categories: Apps, China, Chinese, Marketing, MBADMB, Mobile, Shanghai, Tourisme, Travel|0 Comments

Cet article va vous permettre d'avoir accès à Didi en moins d’une minute sur votre téléphone (via WeChat). Cette application est la version chinoise de Uber. Elle permet de se déplacer dans les « grandes » villes en Chine. C’est devenu un indispensable pour toute personne qui souhaite circuler en ville en voiture. Didi propose aux usagers [...]

20 02, 2019

Taobao’s Coolest Features: What Fast-Fashion Brands Could Learn from the Giant

By | 2019-03-27T22:38:13+08:00 February 20th, 2019|Categories: Apps, Chinese E-Commerce Plateforms, eCommerce, Marketing|0 Comments

Have you ever noticed somebody’s outfit and just thought “Oh wow where did she buy that?” but you wouldn’t dare to ask so your only chance to find it might be scrolling down for hours on every e-commerce website (even though we know you are too lazy to do such a thing) ? Thanks to [...]

15 02, 2019

WeChat Mini-Programs: 5 Key Insights

By | 2019-02-15T03:40:54+08:00 February 15th, 2019|Categories: Apps, platforms, WeChat|Tags: , , |0 Comments

WeChat Mini-Programs, despite existing for a while now, became a thing in 2018. We saw thousands of new Mini-Programs being developed and shared by brands for the main use or for games and specific events. They are easier, faster, cheaper and lighter (size file) for brands to release. Nowadays, it's rare to see a brand [...]