Apps

5 06, 2019

WeChat, over the Europe conquest

By | 2019-09-23T05:58:47+08:00 June 5th, 2019|Categories: Apps, EU-CHINA, Mobile, Tourisme, Travel, Travelling, WeChat|0 Comments

Discover how WeChat is conquering Europe See as being the essential marketing tool in China in the following article named: "WeChat, the future of Social CRM". We can also see that WeChat is gaining more and more market shares internationally and exerts its influence especially in Europe. But where does this trend come from? How [...]

5 06, 2019

WeChat, the future of Social CRM

By | 2019-06-05T01:15:13+08:00 June 5th, 2019|Categories: Apps, China, CRM, Marketing, Mobile, Outils 2.0, WeChat|0 Comments

Discover 5 S-CRM features through WeChat   1.WeChat global ecosystem Today China has 1.39 billion inhabitants. Of whom, over a billion are considered as daily active users of WeChat. The application is also the country's largest social network and maybe soon, from the world. To compare, the Western giant Facebook which covers several continents has [...]

15 03, 2019

Facebook wants but can’t be Wechat

By | 2019-03-16T16:08:42+08:00 March 15th, 2019|Categories: Apps, China, News, platforms, WeChat|Tags: , , , , |0 Comments

A few days ago, The Verge released an article explaining Facebook wants to be WeChat. Mark Zuckerberg announces Facebook shifts its focus from a series of social apps to one-stop shop messaging service. Tencent’s WeChat, the largest social network in China, already combines all these functionalities and keeps developing new features. The main purposes are [...]

12 03, 2019

Utiliser Didi (滴滴出行) sans télécharger l’app

By | 2019-03-19T14:01:22+08:00 March 12th, 2019|Categories: Apps, China, Chinese, Marketing, MBADMB, Mobile, Shanghai, Tourisme, Travel|0 Comments

Cet article va vous permettre d'avoir accès à Didi en moins d’une minute sur votre téléphone (via WeChat). Cette application est la version chinoise de Uber. Elle permet de se déplacer dans les « grandes » villes en Chine. C’est devenu un indispensable pour toute personne qui souhaite circuler en ville en voiture. Didi propose aux usagers [...]

20 02, 2019

Taobao’s Coolest Features: What Fast-Fashion Brands Could Learn from the Giant

By | 2019-03-27T22:38:13+08:00 February 20th, 2019|Categories: Apps, Chinese E-Commerce Plateforms, eCommerce, Marketing|0 Comments

Have you ever noticed somebody’s outfit and just thought “Oh wow where did she buy that?” but you wouldn’t dare to ask so your only chance to find it might be scrolling down for hours on every e-commerce website (even though we know you are too lazy to do such a thing) ? Thanks to [...]

15 02, 2019

WeChat Mini-Programs: 5 Key Insights

By | 2019-02-15T03:40:54+08:00 February 15th, 2019|Categories: Apps, platforms, WeChat|Tags: , , |0 Comments

WeChat Mini-Programs, despite existing for a while now, became a thing in 2018. We saw thousands of new Mini-Programs being developed and shared by brands for the main use or for games and specific events. They are easier, faster, cheaper and lighter (size file) for brands to release. Nowadays, it's rare to see a brand [...]

14 05, 2018

WeChat Mini Programs & 5 Useful Cases

By | 2018-05-14T23:08:05+08:00 May 14th, 2018|Categories: Apps, Business, China, GAFABAT, Gaming, General, Life in China, Lifestyle, Marketing, Mobile, News, platforms, Shanghai, Tech News, Tips, WeChat|Tags: , , , , , , , , |0 Comments

WeChat is the power app in China. Anything can be done with WeChat. Recently the platform reached more than 1 billion monthly active users. To simplify life even further, in early 2017, Tencent came out with Mini Programs, and they have become a Chinese mobile sensation. Below is an overview of WeChat mini programs and [...]

3 05, 2018

BiliBili Mobile APP as a Success in China

By | 2018-05-08T21:21:06+08:00 May 3rd, 2018|Categories: Analytics, Apps, Augmented Reality, Digital Business, FrenchTech, Gaming, Marketing, MBADMB, Mobile, News|Tags: , , , , , |0 Comments

As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market today. Bilibili (stylized as [...]

23 04, 2018

Le futur du supermarché

By | 2018-05-15T16:00:37+08:00 April 23rd, 2018|Categories: Alibaba, alipay, Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, Life in China, Marketing, Retail|Tags: , , , , , , , , , , , , , |Comments Off on Le futur du supermarché

C’est en Chine, un pays ou le commerce mobile a pris une énorme part dans le quotidien de sa population, qu’Auchan et Alibaba ont décidé d’innover en révolutionnant le commerce offline. On entre ici dans l’ère du phygital où muni d’un smartphone, tout devient possible ! Nous avons visité ces deux supermarchés et vous en [...]