12 02, 2020

Quelle plateforme e-commerce pour vendre son vin en Chine?

By | 2020-03-08T23:06:54+08:00 February 12th, 2020|Categories: Alibaba, BAT, Business, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, EU-CHINA, Marketing, Retail|1 Comment

Quelle plateforme e-commerce pour vendre son vin en Chine? Aujourd’hui, l’écosystème digital en Chine se divise entre 3 gros acteurs: les BAT (Baidu, Alibaba, Tencent). En 2002, la Chine comptait 12 millions d'utilisateurs d'Internet. En Janvier 2019, le nombre total d'utilisateurs d'Internet en Chine atteignait 802 millions de personnes. Il est alors fondamental de comprendre [...]

11 12, 2019

DouYu, le Twitch chinois

By | 2019-12-12T10:56:51+08:00 December 11th, 2019|Categories: Applications, BAT, Business, China, Chinese E-Commerce Plateforms, Digital Business, Gaming, Marketing, Mobile, platforms|3 Comments

Vous avez sûrement déjà entendu parler de Twitch, la plateforme de live streaming spécialisée dans le jeu vidéo (mais pas que !)   Page d'accueil Twitch (Source :   Créée en 2005 sous le nom de et rachetée en Août 2014 par Amazon pour près d’un milliard de dollars, Twitch s’est [...]

18 07, 2018

The ESSCA – EFAP DMB at CES Asia 2018

By | 2018-07-20T10:52:20+08:00 July 18th, 2018|Categories: A.I, BAT, Blockchain, China, Events, FrenchTech, Marketing, Shanghai|Tags: , , , , , |0 Comments

Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai. Maximilian RECH, Academic Director of MSc in Digital Marketing & Business, was at the Consumer Electronics Show Asia 2018 for the ESSCA and EFAP Digital Marketing and Business Programme. There are more than 500 pioneering companies with their latest [...]

26 02, 2018

Google and Tencent made an agreement to share patents

By | 2018-02-26T23:07:08+08:00 February 26th, 2018|Categories: A.I, BAT, GAFABAT, Marketing|0 Comments

A win-win agreement !  Alphabet and Tencent, two of the most powerful and biggest Tech companies in the world, made a long-term agreement to share their patents on technological products. Both companies will team up to develop the next new technologies. For Google, It's a way to improve its position within the Chinese market, and [...]

15 01, 2018

Forget about your ID card, get a WeChat account!

By | 2018-03-20T09:42:07+08:00 January 15th, 2018|Categories: BAT, China, GAFABAT, Marketing, News, WeChat|Tags: , , , , |0 Comments

Wallets are on the way to belong to the past in China thanks to WeChat. In few months, the Chinese will no longer have to worry about having their identity cards with them, as long as they have a WeChat account (and basically, almost every Chinese has one!) What is WeChat? For those who are [...]

2 05, 2017

Focus sur Ma Huateng, fondateur de Tencent

By | 2018-01-15T06:07:07+08:00 May 2nd, 2017|Categories: BAT, China, Digital Business, eCommerce, GAFABAT, Marketing, MBADMB, Mobile, Retail, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

C'est le premier d'une mini-série de 3 articles sur les grandes réussites des fondateurs du BAT, Baidu Alibaba & Tencent, au sein d'une série d'articles plus large traitant des parcours de réussites en Chine. Cet article est consacré à un personnage éminemment important en Chine, Ma Huateng, le fondateur de Tencent. Les débuts [...]

27 03, 2017

Focus sur Lei Jun, fondateur de Xiaomi Corp

By | 2018-01-15T06:07:11+08:00 March 27th, 2017|Categories: Apps, BAT, China, GAFABAT, Hardware, Les tuto tech, Marketing, MBADMB, Mobile, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

Deuxième article de cette nouvelle série ayant pour focus les success story chinoise, nous allons tenter d’en savoir plus sur Lei Jun, le fondateur d’une compagnie disruptive dans le marché des Smartphones premium mais pas que ! L’histoire de Lei Jun, fondateur de Xiaomi Corp Il est né à Xiantao, dans la province [...]

22 03, 2017

We tried Starbucks innovative social gifting through WeChat

By | 2018-01-15T06:07:12+08:00 March 22nd, 2017|Categories: Apps, BAT, China, Digital Business, Mobile|Tags: , , , , , , , |0 Comments

A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks. Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four different apps; Uber, WhatsApp, Apple Pay and [...]

10 02, 2017

The virtual Hongbao war in China

By | 2018-02-13T06:36:34+08:00 February 10th, 2017|Categories: Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , , , , , , , , , , , , , , |0 Comments

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, big family dinners, fireworks and parties, it's now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) to family and friends. It means ''red envelopes'' containing lucky money. Due to [...]

31 01, 2017

Music Experience in China: Tencent, unstoppable leader

By | 2018-01-15T06:07:19+08:00 January 31st, 2017|Categories: Apps, BAT, China, Digital Business, eCommerce, GAFABAT, Les tuto tech, Life in China, Lifestyle, Mobile, Music, platforms, Shanghai, Webdesign & UX|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

You are a music lover, a melomaniac? So am I and here is my experience with music in China. You will quickly notice you have to change your Western habits and download other apps to stream music. Indeed, unless you connect via a VPN, YouTube isn’t available and no neither are Deezer, SoundCloud, Dailymotion, Pandora. Though, TIDAL [...]