7 11, 2019

What is Alibaba’s Singles Day?

By | 2019-11-23T13:35:45+08:00 November 7th, 2019|Categories: Business, eCommerce, Events, Life in China, Retail, TaoBao|Tags: , , , , , , |4 Comments

Alibaba’s Singles Day is the world's largest shopping event of the year. Organized every year by Alibaba on the November 11th in China, the singles day generates more than US Black Friday and Cyber Monday combined in only 24 hours. But how did it start and how does Alibaba make so much money on this [...]

27 09, 2019

Cryptomonnaies : Vers un digital Renminbi ?

By | 2019-09-27T20:28:01+08:00 September 27th, 2019|Categories: Bitcoin, Blockchain, Business, China, Cryptocurrency, Marketing|Tags: , , , , , , , , |0 Comments

Cryptomonnaie : La Chine se dirige-elle vers un digital Renminbi ? En août 2019, la banque centrale Chinoise a surpris le monde économique et tous les observateurs. En effet, elle affirme chercher à émettre sa propre cryptomonnaie (le renminbi digital). C'est vrai, selon le directeur adjoint de la division des paiements et du règlement de [...]

1 06, 2019

l’Amour Digital, une romance derrière l’écran

By | 2019-06-01T05:37:38+08:00 June 1st, 2019|Categories: A.I, Augmented Reality, Business, Digital Business, Marketing, UX, Virtual Reality|0 Comments

Aujourd'hui, de plus en plus de rencontres amoureuses se font par le biais d'application prévu à cet effet. En effet, rencontrer une personne qui partage nos intérêts n'est pas souvent chose facile. Ce pourquoi nous nous tournons d'avantage vers ces application. Comment cela se passe désormais, maintenant que nous sommes à l'ère de l'amour digital [...]

15 04, 2019

Top 10 most green vendors in Shanghai 

By | 2019-05-23T20:26:59+08:00 April 15th, 2019|Categories: Business, China, Chinese E-Commerce Plateforms, eCommerce, Economie collaborative, Life in China, Lifestyle, Marketing, Shanghai|Comments Off on Top 10 most green vendors in Shanghai 

Top 10 most green vendors in Shanghai. If you’re living in Shanghai or even if you’ve just visited the city, you’ve probably noticed the pollution. There is a lot of smog that you can both see and smell, throughout the day. Sometimes reaching a level 7 times higher than the maximum average level recommended by [...]

27 03, 2019

Why Is China on the Lookout for the Global Music Market?

By | 2019-03-27T22:41:46+08:00 March 27th, 2019|Categories: Business, Marketing, Music|Tags: , , , , , , , , |Comments Off on Why Is China on the Lookout for the Global Music Market?

- QQMusic screenshot - In the world’s second-largest economy the music business is definitely not left behind. China has quickly turned around its music business practices in the last few years and started to reveal its potential to the world. In last year’s Global Music Report (IFPI, 2018), China was ranked for the [...]

22 03, 2019

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

By | 2019-03-25T19:38:22+08:00 March 22nd, 2019|Categories: Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat|Tags: , , , , , , |Comments Off on Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

Luxury brands don’t play when it comes to their marketing strategies "Dior Eyes" VR headset by Digitas LBI (2015) With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their performance benefits. Gamification consists [...]

14 03, 2019

Flyzoo : L’hôtel futuriste imaginé par le géant Alibaba

By | 2019-03-14T21:42:08+08:00 March 14th, 2019|Categories: A.I, Alibaba, Business, China, Digital Business, Lifestyle, Tech News|Tags: , , , , , , , , , , , , , , , , , , |0 Comments

Vous vous rappelez peut-être d'un hôtel où vous avez dû attendre des dizaines de minutes avant de pouvoir finalement entrer dans votre chambre, après un long voyage de 14 heures. Vous avez aussi pu connaître les cartes d’accès de votre chambre perdue, un personnel inefficace voir antipathique, un service qui se trompe de chambre… Tout [...]

6 03, 2019

How is e-commerce in China different from the West?

By | 2019-06-09T15:34:22+08:00 March 6th, 2019|Categories: Alibaba, Business, Chatbots, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Jack Ma, Life in China, Marketing, platforms, Retail, Starbucks, TaoBao, WeChat|Tags: |0 Comments

How is Chinese e-commerce different from Western countries?   In China there are 800 million internet users, which is more than the total population of Europe, and more than the total internet users of the US and Europe COMBINED! 98% of them use a smartphone. That is more than double of the total USA population. [...]

5 03, 2019

The Artificial Intelligence to serve CRM

By | 2019-03-05T00:10:47+08:00 March 5th, 2019|Categories: A.I, Business, CRM, CRM, Digital Business, eCommerce, FrenchTech, Marketing|0 Comments

    Today, I would like to share my experience as CRM Project Manager for an e-commerce website. And tell you in what, Artificial Intelligence could have been useful in my internship.     My business objective defined by my company focused on three main missions in CRM. The Costumer Relationship Management, is a combination of devices, operations and supports to optimizing customer relations, customer loyalty and maximizing margins. Initially, I had to [...]

18 02, 2019

Chinese spending on New Year’s holidays!

By | 2019-02-13T16:34:26+08:00 February 18th, 2019|Categories: Business, China, Chinese, Chinese new year|0 Comments

Chinese New Year Celebration In 2019, the year of the pig succeeds that of the dog. And like every year, China’s 1.4 billion people will celebrate this entry into the Lunar New Year by visiting their families, writing messages to their loved ones and opening their wallets to buy gifts. All expenses during the New [...]