Business

27 02, 2020

Some tips after my first experience as a speaker during a conference !

By | 2020-03-05T19:02:32+08:00 February 27th, 2020|Categories: Business, Chinese, Chinese E-Commerce Plateforms, digital art, Junior Consultant Project, Start-up, Success in China, Tourism|5 Comments

My first experience as a speaker during a conference... After a lot of oral presentations at EFAP, last week I had the opportunity to speak « for real » in front of a professional audience. A huge thanks to my manager in the Junior Consulting Project: Adeline Follea (consultant in digital marketing), who propose to me [...]

12 02, 2020

Quelle plateforme e-commerce pour vendre son vin en Chine?

By | 2020-03-08T23:06:54+08:00 February 12th, 2020|Categories: Alibaba, BAT, Business, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, EU-CHINA, Marketing, Retail|1 Comment

Quelle plateforme e-commerce pour vendre son vin en Chine? Aujourd’hui, l’écosystème digital en Chine se divise entre 3 gros acteurs: les BAT (Baidu, Alibaba, Tencent). En 2002, la Chine comptait 12 millions d'utilisateurs d'Internet. En Janvier 2019, le nombre total d'utilisateurs d'Internet en Chine atteignait 802 millions de personnes. Il est alors fondamental de comprendre [...]

29 12, 2019

Starting a company in Shanghai: The interview of Romain, co-funder of EEXAR

By | 2020-01-23T14:01:48+08:00 December 29th, 2019|Categories: Augmented Reality, Business, China, FrenchTech, Marketing, Shanghai, Start-up|Tags: , , , , |1 Comment

Starting a company in Shanghai: The interview of Romain, co-founder of EEXAR     At only 24 years-old, Romain Dessain-Gelinet left France to start his Augmented Reality company in Shanghai with his co-founder Nicolas Letendrie. The start-up called EEXAR was initially a student project. Ex-student from a French Business School, Romain explains why Nicolas and [...]

11 12, 2019

DouYu, le Twitch chinois

By | 2019-12-12T10:56:51+08:00 December 11th, 2019|Categories: Applications, BAT, Business, China, Chinese E-Commerce Plateforms, Digital Business, Gaming, Marketing, Mobile, platforms|3 Comments

Vous avez sûrement déjà entendu parler de Twitch, la plateforme de live streaming spécialisée dans le jeu vidéo (mais pas que !)   Page d'accueil Twitch (Source : Twitch.tv)   Créée en 2005 sous le nom de Justin.tv et rachetée en Août 2014 par Amazon pour près d’un milliard de dollars, Twitch s’est [...]

7 11, 2019

What is Alibaba’s Singles Day?

By | 2019-11-23T13:35:45+08:00 November 7th, 2019|Categories: Business, eCommerce, Events, Life in China, Retail, TaoBao|Tags: , , , , , , |5 Comments

Alibaba’s Singles Day is the world's largest shopping event of the year. Organized every year by Alibaba on the November 11th in China, the singles day generates more than US Black Friday and Cyber Monday combined in only 24 hours. But how did it start and how does Alibaba make so much money on this [...]

27 09, 2019

Cryptomonnaies : Vers un digital Renminbi ?

By | 2019-09-27T20:28:01+08:00 September 27th, 2019|Categories: Bitcoin, Blockchain, Business, China, Cryptocurrency, Marketing|Tags: , , , , , , , , |0 Comments

Cryptomonnaie : La Chine se dirige-elle vers un digital Renminbi ? En août 2019, la banque centrale Chinoise a surpris le monde économique et tous les observateurs. En effet, elle affirme chercher à émettre sa propre cryptomonnaie (le renminbi digital). C'est vrai, selon le directeur adjoint de la division des paiements et du règlement de [...]

1 06, 2019

l’Amour Digital, une romance derrière l’écran

By | 2019-06-01T05:37:38+08:00 June 1st, 2019|Categories: A.I, Augmented Reality, Business, Digital Business, Marketing, UX, Virtual Reality|0 Comments

Aujourd'hui, de plus en plus de rencontres amoureuses se font par le biais d'application prévu à cet effet. En effet, rencontrer une personne qui partage nos intérêts n'est pas souvent chose facile. Ce pourquoi nous nous tournons d'avantage vers ces application. Comment cela se passe désormais, maintenant que nous sommes à l'ère de l'amour digital [...]

15 04, 2019

Top 10 most green vendors in Shanghai 

By | 2019-05-23T20:26:59+08:00 April 15th, 2019|Categories: Business, China, Chinese E-Commerce Plateforms, eCommerce, Economie collaborative, Life in China, Lifestyle, Marketing, Shanghai|Comments Off on Top 10 most green vendors in Shanghai 

Top 10 most green vendors in Shanghai. If you’re living in Shanghai or even if you’ve just visited the city, you’ve probably noticed the pollution. There is a lot of smog that you can both see and smell, throughout the day. Sometimes reaching a level 7 times higher than the maximum average level recommended by [...]

27 03, 2019

Why Is China on the Lookout for the Global Music Market?

By | 2019-03-27T22:41:46+08:00 March 27th, 2019|Categories: Business, Marketing, Music|Tags: , , , , , , , , |Comments Off on Why Is China on the Lookout for the Global Music Market?

- QQMusic screenshot - In the world’s second-largest economy the music business is definitely not left behind. China has quickly turned around its music business practices in the last few years and started to reveal its potential to the world. In last year’s Global Music Report (IFPI, 2018), China was ranked for the [...]

22 03, 2019

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

By | 2019-03-25T19:38:22+08:00 March 22nd, 2019|Categories: Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat|Tags: , , , , , , |Comments Off on Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

Luxury brands don’t play when it comes to their marketing strategies "Dior Eyes" VR headset by Digitas LBI (2015) With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their performance benefits. Gamification consists [...]