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29 09, 2017

WeChat: an essential overview of Mini Programs

By |September 29th, 2017|Categories: China, Digital Business, Marketing, Mobile|Tags: , |0 Comments

WeChat is a platform which generates a lot of trafic and engagement from its users. Today, it has more than 938 million users, and half of them would be spending more than 90 minutes a day on the app. In this environment, Tencent created the mini programs. You have probably heard of them, since the firm communicated a lot since [...]

26 09, 2017

A Step into Mоbіlе Gaming Induѕtrу іn Chіnа

By |September 26th, 2017|Categories: Apps, China, Digital Business, GAFABAT, Gaming, Mobile, Success in China|Tags: , , , , , |0 Comments

A man tried a game called Honor of Kings Shanghai, mid-September, as we walk down the street, a Vape Bar attracts our attention. This unique concept bar, owned by a group of young rich Chinese, astonished my fellows and me. Inside we found a clan of chillers playing on their phones, 5 of them sitting [...]

16 08, 2017

CES Asia 2017 Report [Guest Post]

By |August 16th, 2017|Categories: China, Digital Business, Events, FrenchTech, General, Shanghai, Tech News|Tags: , , , , , , , , , , , , |0 Comments

--------------------------------------------- Occasionally in this blog, we welcome guest bloggers on topics related to our focus: digital technologies, digital marketing & business in the China context. --------------------------------------------- As the CES Asia 2017 was held on June 7-9 in Shanghai, I am pleased to share the report prepared by Audrey, Laura, Marianne, Antoine, David, Kevin & Marc-Olivier, [...]

2 05, 2017

Focus sur Jack Ma, fondateur célèbre d’Alibaba

By |May 2nd, 2017|Categories: China, Digital Business, eCommerce, GAFABAT, Marketing, MBADMB, Mobile, Retail, Start-up, Success in China, Uncategorized|0 Comments

C’est un des rares entrepreneurs chinois, ayant su se créer une réputation aux yeux du grand public à l’international. Il personnifie à lui seul l’écosystème économique du digital chinois. Il est à la fois le meilleur représentant corporate et l’homme le plus riche de Chine. Essayons à travers cet article de mieux connaître ce parcours [...]

2 05, 2017

Focus sur Ma Huateng, fondateur de Tencent

By |May 2nd, 2017|Categories: BAT, China, Digital Business, eCommerce, GAFABAT, Marketing, MBADMB, Mobile, Retail, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

C'est le premier d'une mini-série de 3 articles sur les grandes réussites des fondateurs du BAT, Baidu Alibaba & Tencent, au sein d'une série d'articles plus large traitant des parcours de réussites en Chine. Cet article est consacré à un personnage éminemment important en Chine, Ma Huateng, le fondateur de Tencent. Les débuts [...]

2 05, 2017

Focus sur Robin Li, fondateur du groupe Baidu

By |May 2nd, 2017|Categories: China, Digital Business, eCommerce, GAFABAT, Marketing, MBADMB, Mobile, Start-up, Success in China|Tags: , , , , , , , , , , , , |0 Comments

Robin Li est son nom anglicisé, son nom chinois est Li Yanhong (évidemment bien plus difficile à pronnoncer). Il a le plus sérieusement du monde été élu le CEO le plus beau de tous les temps par un magazine chinois le « Tianfu Morning ». Née en 1968 dans la province de Shanxi en Chine, il poursuit [...]

22 03, 2017

We tried Starbucks innovative social gifting through WeChat

By |March 22nd, 2017|Categories: Apps, BAT, China, Digital Business, Mobile|Tags: , , , , , , , |0 Comments

A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks. Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four different apps; Uber, WhatsApp, Apple Pay and Starbucks Apps, [...]

20 03, 2017

Luxury and Digital in China: E-commerce Precursors

By |March 20th, 2017|Categories: China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China|Tags: , , , , , , , , |Comments Off on Luxury and Digital in China: E-commerce Precursors

While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce. Burberry: The professional of Online to Offline Burberry is an example in digital transformation [...]

27 02, 2017

AI Driven Marketing: The value of Chatbots for Businesses

By |February 27th, 2017|Categories: A.I, Chatbots, Digital Business|Tags: , , , , |0 Comments

Over the past few year AI technologies have been democratized. This phenomenon coupled with the use of messaging apps has created Chabots. This advancement represents a great opportunity for brands. It is a new way for them to reach customers and improve their experience all along the shopping journey. According to Business Insider, 85% of [...]

26 02, 2017

Google Adwords : Une semaine avec Jonathan Vidor

By |February 26th, 2017|Categories: Analytics, Digital Business, eCommerce, GAFABAT, Interview, Marketing, MBADMB, Outils 2.0, platforms|1 Comment

Après une semaine riche en enseignements autour des produits de Google : Adwords et Analytics ainsi que le passage de la certification Google Adwords pour l'ensemble de la promotion MBA DMB de Shanghaï, échange avec notre professeur de la semaine, Jonathan Vidor, fondateur et CEO de JVWEB.   Mathieu Barnabot : [...]