Digital Business

1 06, 2019

Vivre sans argent liquide

By | 2019-06-01T05:57:20+08:00 June 1st, 2019|Categories: Alibaba, Bitcoin, China, Chinese, Digital Business, eCommerce, EU-CHINA, Marketing, Shanghai, TaoBao, WeChat|Tags: , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Cet été, nous avons pu lire de nombreux articles annonçant la fin de l’argent liquide à partir de janvier 2022. Le développement des modes de paiements alternatifs annoncent-il l’obsolescence des espèces ? A quoi ressemblera le quotidien sans pièces ni billet et, nous iront plus loin, sans carte bancaire ? C’est à peu de choses près le [...]

1 06, 2019

l’Amour Digital, une romance derrière l’écran

By | 2019-06-01T05:37:38+08:00 June 1st, 2019|Categories: A.I, Augmented Reality, Business, Digital Business, Marketing, UX, Virtual Reality|0 Comments

Aujourd'hui, de plus en plus de rencontres amoureuses se font par le biais d'application prévu à cet effet. En effet, rencontrer une personne qui partage nos intérêts n'est pas souvent chose facile. Ce pourquoi nous nous tournons d'avantage vers ces application. Comment cela se passe désormais, maintenant que nous sommes à l'ère de l'amour digital [...]

30 05, 2019

The best online art platforms

By | 2019-05-30T17:18:04+08:00 May 30th, 2019|Categories: China, digital art, Digital Business, Marketing, platforms, Success in China, WeChat|Tags: , , , , , |0 Comments

What are the best online art platforms?   In my last article, I’ve covered why online art platforms are democratizing art. Today, I would like to complete this analysis of online art by sharing the platforms you need to know. I tried to diversify their origins to have an overview of what’s going on around the [...]

29 05, 2019

Nouvelles Technologies quand Fiction rejoint Réalité

By | 2019-06-01T04:25:09+08:00 May 29th, 2019|Categories: Augmented Reality, Digital Business, Marketing|0 Comments

Qui n'a jamais fantasmé devant un sabre-laser de l'univers Star Wars ? Ou encore s'être dit que cela pouvait être génial de posséder la DeLorean de Retour vers le futur ? Nous avons tous voulu un jour avoir une technologie futuriste de science-fiction à portée de main. Mais le problème se pose là, il s'agit [...]

22 03, 2019

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

By | 2019-03-25T19:38:22+08:00 March 22nd, 2019|Categories: Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat|Tags: , , , , , , |Comments Off on Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

Luxury brands don’t play when it comes to their marketing strategies "Dior Eyes" VR headset by Digitas LBI (2015) With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their performance benefits. Gamification consists [...]

14 03, 2019

Flyzoo : L’hôtel futuriste imaginé par le géant Alibaba

By | 2019-03-14T21:42:08+08:00 March 14th, 2019|Categories: A.I, Alibaba, Business, China, Digital Business, Lifestyle, Tech News|Tags: , , , , , , , , , , , , , , , , , , |0 Comments

Vous vous rappelez peut-être d'un hôtel où vous avez dû attendre des dizaines de minutes avant de pouvoir finalement entrer dans votre chambre, après un long voyage de 14 heures. Vous avez aussi pu connaître les cartes d’accès de votre chambre perdue, un personnel inefficace voir antipathique, un service qui se trompe de chambre… Tout [...]

6 03, 2019

How is e-commerce in China different from the West?

By | 2019-06-09T15:34:22+08:00 March 6th, 2019|Categories: Alibaba, Business, Chatbots, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Jack Ma, Life in China, Marketing, platforms, Retail, Starbucks, TaoBao, WeChat|Tags: |0 Comments

How is Chinese e-commerce different from Western countries?   In China there are 800 million internet users, which is more than the total population of Europe, and more than the total internet users of the US and Europe COMBINED! 98% of them use a smartphone. That is more than double of the total USA population. [...]

5 03, 2019

The Artificial Intelligence to serve CRM

By | 2019-03-05T00:10:47+08:00 March 5th, 2019|Categories: A.I, Business, CRM, CRM, Digital Business, eCommerce, FrenchTech, Marketing|0 Comments

    Today, I would like to share my experience as CRM Project Manager for an e-commerce website. And tell you in what, Artificial Intelligence could have been useful in my internship.     My business objective defined by my company focused on three main missions in CRM. The Costumer Relationship Management, is a combination of devices, operations and supports to optimizing customer relations, customer loyalty and maximizing margins. Initially, I had to [...]

3 05, 2018

BiliBili Mobile APP as a Success in China

By | 2018-05-08T21:21:06+08:00 May 3rd, 2018|Categories: Analytics, Apps, Augmented Reality, Digital Business, FrenchTech, Gaming, Marketing, MBADMB, Mobile, News|Tags: , , , , , |0 Comments

As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market today. Bilibili (stylized as [...]

23 04, 2018

Le futur du supermarché

By | 2018-05-15T16:00:37+08:00 April 23rd, 2018|Categories: Alibaba, alipay, Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, Life in China, Marketing, Retail|Tags: , , , , , , , , , , , , , |Comments Off on Le futur du supermarché

C’est en Chine, un pays ou le commerce mobile a pris une énorme part dans le quotidien de sa population, qu’Auchan et Alibaba ont décidé d’innover en révolutionnant le commerce offline. On entre ici dans l’ère du phygital où muni d’un smartphone, tout devient possible ! Nous avons visité ces deux supermarchés et vous en [...]