Earn your financial freedom by working only 4 hours a week thanks to digital is that possible? This summer I discovered the book The 4-Hour Work...
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China’s Singles’ Day, an opportunity for brands?
History and context of the Singles' DayOn November 11, the Chinese celebrate mass consumption. Indeed, "11.11" is the "China's Singles' Day". On...
How to develop your business thanks to Chinese tourists in 2023?
We are expecting 33 million Chinese tourists in 2022 (Le Monde). Finally, they will come back with an aspiration of freedom and most certainly an...
Social commerce is the future of e-commerce
The economic and social fallout of the latest lockdowns and china's "zero covid" policy will weigh down the outlook for China’s e-commerce industry...
Le comportement alimentaire face à l’émergence du e-commerce
Depuis l’apparition d’internet dans notre société, des chercheurs et praticiens tentent d’analyser son impact sur le comportement du consommateur....
Interview – The Brand Collector
Les interviewés sont Antoine Derbois et Hippolyte Noton, les 2 cofondateurs de The Brand Collector. The Brand Collector est la première marketplace...