eCommerce

>eCommerce
20 03, 2017

Luxury and Digital in China: E-commerce Precursors

By |March 20th, 2017|Categories: China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China|Tags: |Comments Off on Luxury and Digital in China: E-commerce Precursors

While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce. Burberry: The professional of Online to Offline Burberry is an example in digital transformation [...]

26 02, 2017

Google Adwords : Une semaine avec Jonathan Vidor

By |February 26th, 2017|Categories: Analytics, Digital Business, eCommerce, GAFABAT, Interview, Marketing, MBADMB, Outils 2.0, platforms|1 Comment

Après une semaine riche en enseignements autour des produits de Google : Adwords et Analytics ainsi que le passage de la certification Google Adwords pour l'ensemble de la promotion MBA DMB de Shanghaï, échange avec notre professeur de la semaine, Jonathan Vidor, fondateur et CEO de JVWEB.   Mathieu Barnabot : [...]

21 02, 2017

Chinese Millennials on their mobile

By |February 21st, 2017|Categories: Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , |0 Comments

Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet generation (26-35 yo). Chinese Millennials In China, Millennials are particularly important [...]

9 02, 2017

Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

By |February 9th, 2017|Categories: China, Digital Business, eCommerce, Outils 2.0, platforms, Retail|Tags: , , , , , , , , , , , , , , , , , , , , , , |Comments Off on Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

China is the biggest e-commerce market in the world and is set to grow by 15 per cent by 2020. The massive arrival of smartphones and tablets in China quickly enabled 76% of connected Chinese to make purchases via their mobile. This internet penetration linked to the mobile equipment will boom in rural China in [...]

8 02, 2017

La Chine à l’heure de l’économie collaborative

By |February 8th, 2017|Categories: Apps, China, Crowdsourcing, eCommerce, Economie collaborative, Mobile, platforms, Start-up, Uberisation|Tags: , , , , , , , , , , , , , |0 Comments

Premier exportateur et seconde puissance économique de la planète, la Chine est devenue par elle même un acteur incontournable de la scène économique mondiale ! L'Empire du milieu fait désormais la course en tête dans le domaine de l'innovation et des nouvelles technologies. Impossible donc d'ignorer ce marché stratégique et porteur qui pourrait [...]

31 01, 2017

Music Experience in China: Tencent, unstoppable leader

By |January 31st, 2017|Categories: Apps, BAT, China, Digital Business, eCommerce, GAFABAT, Les tuto tech, Life in China, Lifestyle, Mobile, Music, platforms, Shanghai, Webdesign & UX|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

You are a music lover, a melomaniac? So am I and here is my experience with music in China. You will quickly notice you have to change your Western habits and download other apps to stream music. Indeed, unless you connect via a VPN, YouTube isn’t available and no neither are Deezer, SoundCloud, Dailymotion, Pandora. Though, TIDAL [...]

25 01, 2017

Challenges of E-Commerce in China with Thibault Villet

By |January 25th, 2017|Categories: BAT, China, eCommerce, FrenchTech, GAFABAT, MBADMB, platforms|Tags: , , , , , , , |0 Comments

La French Tech Shanghai invited Thibault Villet, co-founder of a famous Chinese e-commerce platform, to share his experience on Chinese e-commerce and how he experienced 11/11 (single's day). Mei.com MEI.com is a Chinese platform doing flash sales for luxury and fashion goods, from high-end brands such as Armani, Michael Kors or Lancôme. Founded in 2010 [...]

25 01, 2017

Les Gafa sont morts, vive les Gafabat !

By |January 25th, 2017|Categories: BAT, China, Digital Business, eCommerce, GAFABAT|3 Comments

LES GAFA SONT MORTS, VIVE LES GAFABAT GAFA :  ce doux acronyme ne doit pas vous être étranger. Google, Apple, Facebook, Amazon. Ils ont révolutionné votre quotidien à travers leurs plateformes et espaces numériques devenue incontournables voir omniscients. Pour certains, entreprises de génie, pour d’autres le côté obscur de la force, ces GAFA restent [...]

16 01, 2017

Alibaba, la nouvelle vitrine mondiale qui fait trembler Amazon

By |January 16th, 2017|Categories: Apps, BAT, China, eCommerce, GAFABAT, Mobile, platforms, Retail|Tags: , , , , , , , , , , , , |0 Comments

  Alibaba, Tmall, Taobao... En Europe, ces quelques grands noms du e-commerce chinois ne nous sont pas encore très familiers. Mais cela ne saurais tarder ! Alors que la France se positionne à la 6ème place sur le marché du e-commerce, la Chine est devenue le leader mondial devant les États-Unis et le Royaume-Uni. Avec [...]

9 01, 2017

Save the date : January 10th, Afterwork French Tech Shanghai

By |January 9th, 2017|Categories: China, eCommerce, Events, MBADMB|0 Comments

Tuesday, January 10th, the French Tech Shanghai’ll organize a new afterwork at the famous Kartel bar on the theme of e-commerce.   Indeed, on December 13th, the MBA DMB assisted to the launching of the first French Tech Shanghai afterwork, since its inauguration last October. It was hosted at Kartel, the trendy Shanghai bar privatized [...]