Masterclass Retail: An overview of phygitalizationOn February 17, 2022, at EFAP, the masterclass on the phygitalization of retail took place. It...
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L’impact environnemental du e-Commerce
Vous êtes-vous déjà demandé ce que représentait l’impact environnemental de vos achats en ligne ? 42 millions de français ont commandé en ligne...
Lumière sur les Dark Stores
Les Dark Stores ont fait leur apparition en France depuis 1 an. La course à la livraison est lancée !
Live shopping : can this Chinese trend take over the French e-commerce market ?
With the rise of online shopping, brands are looking for ways to improve their customer experience and increase engagement.
Zoom sur le Live Shopping en Chine
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The digital landscape in 2021
Since the global covid 19 pandemic, social networks have become a major part of everyday life. More and more people have come closer to their phone,...