Fashion

28 09, 2019

How Shanghai made me launch my fashion company The Ethiquette ?

By | 2019-09-28T21:04:20+08:00 September 28th, 2019|Categories: Fashion, Luxury|0 Comments

After my studies at l'ESSCA and work experience in Fashion I decided to spend my last in Shanghai for the MBABMB in Digitial Business and Marketing. A choice that I don't regret today. During this seven months Shanghai experience, I discovered the new world of Asia, regarding China but also around China. Only in China, [...]

22 03, 2019

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

By | 2019-03-25T19:38:22+08:00 March 22nd, 2019|Categories: Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat|Tags: , , , , , , |Comments Off on Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

Luxury brands don’t play when it comes to their marketing strategies "Dior Eyes" VR headset by Digitas LBI (2015) With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their performance benefits. Gamification consists [...]

20 03, 2017

Luxury and Digital in China: E-commerce Precursors

By | 2018-01-15T06:07:13+08:00 March 20th, 2017|Categories: China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China|Tags: , , , , , , , , |Comments Off on Luxury and Digital in China: E-commerce Precursors

While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce. Burberry: The professional of Online to Offline Burberry is an example in digital transformation [...]

10 03, 2017

Victoria’s Secret first lingerie store in China

By | 2018-01-15T06:07:13+08:00 March 10th, 2017|Categories: China, Events, Fashion, Life in China, Shanghai|0 Comments

These angels, well known to all and envied, came to bring a piece of paradise to China, and they begin with Shanghai. Indeed, last week the first flagship store of lingerie Victoria's Secret opened its doors on Huaihai Road with a modest shop of nearly 2,500 square meters (previously a Louis Vuitton store) in the Lippo [...]