18 02, 2020

Junior Consultant Project – Experience

By | 2020-02-18T16:14:09+08:00 February 18th, 2020|Categories: Digital Business, EU-CHINA, Events, FrenchTech, Junior Consultant Project, Life in China, Marketing, MBADMB, Strategy, Success in China|Tags: , , , , , , |0 Comments

Junior Consultant Project - La French Tech Shanghai Since October, with the MBA Digital Marketing & Business Shanghai, we have had the mission to work for companies in China and France to support them in their communication strategy as Junior Consultant. Some of them had to revise the whole graphic charter, others had to realize [...]

29 12, 2019

Starting a company in Shanghai: The interview of Romain, co-funder of EEXAR

By | 2020-01-23T14:01:48+08:00 December 29th, 2019|Categories: Augmented Reality, Business, China, FrenchTech, Marketing, Shanghai, Start-up|Tags: , , , , |1 Comment

Starting a company in Shanghai: The interview of Romain, co-founder of EEXAR     At only 24 years-old, Romain Dessain-Gelinet left France to start his Augmented Reality company in Shanghai with his co-founder Nicolas Letendrie. The start-up called EEXAR was initially a student project. Ex-student from a French Business School, Romain explains why Nicolas and [...]

5 03, 2019

The Artificial Intelligence to serve CRM

By | 2019-03-05T00:10:47+08:00 March 5th, 2019|Categories: A.I, Business, CRM, Digital Business, eCommerce, FrenchTech, Marketing|0 Comments

    Today, I would like to share my experience as CRM Project Manager for an e-commerce website. And tell you in what, Artificial Intelligence could have been useful in my internship.     My business objective defined by my company focused on three main missions in CRM. The Costumer Relationship Management, is a combination of devices, operations and supports to optimizing customer relations, customer loyalty and maximizing margins. Initially, I had to [...]

1 02, 2019

Virtual Reality: International Spatial Station

By | 2019-02-13T18:09:28+08:00 February 1st, 2019|Categories: China, digital art, FrenchTech, Marketing, MBADMB, Shanghai, Start-up, Virtual Reality|Tags: |5 Comments

    I would like to tell you about my fabulous experience of stargazer in the International Spatial Station through virtual reality. No worries, it wasn’t in the “real life”! But for me, that was an incredible immersion! It was a kind of adventure also for my body; therefore I’m going to explain further.   [...]

18 07, 2018

The ESSCA – EFAP DMB at CES Asia 2018

By | 2018-07-20T10:52:20+08:00 July 18th, 2018|Categories: A.I, BAT, Blockchain, China, Events, FrenchTech, Marketing, Shanghai|Tags: , , , , , |0 Comments

Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai. Maximilian RECH, Academic Director of MSc in Digital Marketing & Business, was at the Consumer Electronics Show Asia 2018 for the ESSCA and EFAP Digital Marketing and Business Programme. There are more than 500 pioneering companies with their latest [...]

3 05, 2018

BiliBili Mobile APP as a Success in China

By | 2018-05-08T21:21:06+08:00 May 3rd, 2018|Categories: Analytics, Apps, Augmented Reality, Digital Business, FrenchTech, Gaming, Marketing, MBADMB, Mobile, News|Tags: , , , , , |0 Comments

As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market today. Bilibili (stylized as [...]

18 03, 2018

CsjBot, Performance of Industrial Robots in China

By | 2018-11-05T15:32:59+08:00 March 18th, 2018|Categories: A.I, Alibaba, Analytics, Apps, Augmented Reality, Business, China, Chinese, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Events, FrenchTech, GAFABAT, Marketing, MBADMB, News, Shanghai, Start-up, Strategy, Success in China, TaoBao, Tech News, UI, UX, Virtual Reality, Webdesign & UX, WeChat|0 Comments

NEW ROBOTS FOR OUR FUTURE  After a visionary Class in February 2018 with ESSCA #MBADMB team, I am pleased to give you more information about Csjbot Strategy in China & abroad. Through Artificial intelligence (AI), robots can is a huge market in China. In our coming future, robots will be more and more present in [...]

12 02, 2018

CES Asia 2017 pavillon French Tech

By | 2018-02-21T00:15:38+08:00 February 12th, 2018|Categories: China, Events, FrenchTech, Life in China, Marketing, Shanghai, Start-up, Success in China|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |Comments Off on CES Asia 2017 pavillon French Tech

CES Asia 2017, aux côtés de la French Tech A un mois de la clôture du CES de Las Vegas, son homologue chinois, le CES Asia se prépare à une nouvelle édition 2018. Revivez cet évènement majeur où sont présentées les dernières tendances en matière d'innovation technologique. 17 exposants, un espace [...]

16 08, 2017

CES Asia 2017 Report [Guest Post]

By | 2018-01-15T06:07:06+08:00 August 16th, 2017|Categories: China, Digital Business, Events, FrenchTech, General, Shanghai, Tech News|Tags: , , , , , , , , , , , , |0 Comments

--------------------------------------------- Occasionally in this blog, we welcome guest bloggers on topics related to our focus: digital technologies, digital marketing & business in the China context. --------------------------------------------- As the CES Asia 2017 was held on June 7-9 in Shanghai, I am pleased to share the report prepared by Audrey, Laura, Marianne, Antoine, David, Kevin & Marc-Olivier, [...]

21 03, 2017

Qwant, le moteur de recherche français qui respecte votre vie privée

By | 2018-01-15T06:07:12+08:00 March 21st, 2017|Categories: China, FrenchTech, GAFABAT, Life in China, MBADMB, Outils 2.0, platforms, Tech News|0 Comments

Qwant est un moteur de recherche créé en 2013 avec comme valeur principale de ne pas revendre les données de ses utilisateurs et de protéger leurs données. En effet, de nombreux utilisateurs s’inquiètent de la « data privacy » et de ce que Google fait de leurs données. L’entreprise américaine ne s’est jamais cachée de vendre les [...]