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14 12, 2016

WECHAT: From the Messaging App to the Super App

By |December 14th, 2016|Categories: Apps, BAT, GAFABAT|Tags: , , , , , , , |0 Comments

Forget Facebook, Whatsapp or even Skype, you can have all their functionalities and far more by using Wechat.   If you never heard of Wechat, it is a Chinese smartphone application release in 2011 by the Chinese tech group Tencent. At first, the platform was a messaging app, allowing people to talk and share information [...]

5 12, 2016

2 Weeks in MBADMB Shanghai : Infographic

By |December 5th, 2016|Categories: BAT, China, Digital Business, GAFABAT, MBADMB, Vie en Chine|0 Comments

Today, I'm sharing with you my last 2 weeks here in Shanghai through this infographic (did especially for you). So this is all what my 14 classmates and i did from the 21st December until now, the 5th December (Not really "all", let's keep some secrets).

9 11, 2016

Mobile payment in China

By |November 9th, 2016|Categories: BAT, Digital Business, eCommerce, GAFABAT, Mobile|Tags: , , , , |0 Comments

Recently astonished by a digital action I’ve taken last week, I decided to share it with you dear visitor. As a matter of facts it really changed my everyday life here in China. Imagine a freshly arrived International student in Shanghai. Defined in his country of origin as being part of the ‘connected generation’ and [...]

4 11, 2016

Tmall et sa campagne pour le 11 novembre 2016

By |November 4th, 2016|Categories: BAT, Digital Business, eCommerce, GAFABAT|0 Comments

Si vous vous promenez dans les rues et les stations de métro de Shanghai ces dernières semaines, il y a de fortes chances que vous aperceviez la dernière campagne de Tmall, l’un des plus importants acteurs de l’ecommerce chinois (et satellite de la galaxie Alibaba). Et ce, en préparation de l’un des événements majeurs de [...]