Luxury

28 09, 2019

How Shanghai made me launch my fashion company The Ethiquette ?

By | 2019-09-28T21:04:20+08:00 September 28th, 2019|Categories: Fashion, Luxury|0 Comments

After my studies at l'ESSCA and work experience in Fashion I decided to spend my last in Shanghai for the MBABMB in Digitial Business and Marketing. A choice that I don't regret today. During this seven months Shanghai experience, I discovered the new world of Asia, regarding China but also around China. Only in China, [...]

2 04, 2019

The Fanciest Restaurants In Shanghai

By | 2019-09-30T19:57:41+08:00 April 2nd, 2019|Categories: Food, Luxury, Marketing, Travelling|Tags: , , , , , , , |0 Comments

If you are looking for one of the best culinary experience of your life, you are in the right place. Indeed, if you live or pass by Shanghai, here is a list of the fanciest restaurants in Shanghai that you cannot miss. Great news! The culinary options are also sure to please every palate: French, [...]

22 03, 2019

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

By | 2019-03-25T19:38:22+08:00 March 22nd, 2019|Categories: Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat|Tags: , , , , , , |Comments Off on Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

Luxury brands don’t play when it comes to their marketing strategies "Dior Eyes" VR headset by Digitas LBI (2015) With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their performance benefits. Gamification consists [...]