IntroductionThe emergence of cryptocurrencies and blockchain technology in the always changing digital landscape has created a wave of interest and...
read more
"Principles of Marketing" by Philip Kotler and Gary ArmstrongBook reviewIntroduction to the author and background to the book"Principles of...
Exploring the Business Potential of AI-Generated Content
The "China Consumers, Community Engagement, Gen AI: Expert Sharing” event, a vibrant evening dedicated to exploring the dynamic consumer landscape...
Elevating Event Experiences with ‘Experience Design’
"Elevating Event Experiences with 'Experience Design' – An Undeniably Must-Read for Event Planners!"By Carla NouchiFebruary, 2022My Review on Event...
Digital social networks : Circulation of hate speech?
"Digital social networks shouldn't be a place to share negativity, especially when it's directed at other people. If you're not getting anything out...
Online Consumer Behavior in Fitness Industry between China and France
Navigating the Cultural Divide: A Comprehensive Analysis of Online Consumer Behavior in the Health and Fitness Supplement Industry Between China and...