Marketing

26 01, 2020

New Year & New Virus – What is China Telling Us?

By | 2020-01-26T06:41:19+08:00 January 26th, 2020|Categories: Marketing|0 Comments

  Shortly after returning from a business trip to China, Beth Emhoff died suddenly of an unknown infection. Her young son died the same day as her, a little later. A global epidemic is soon to emerge. The situation is extremely serious and the infection soon kills many people. This synopsis is from the film [...]

21 01, 2020

Chinese pop culture becoming mainstream thanks to iQiyi.

By | 2020-01-21T00:53:11+08:00 January 21st, 2020|Categories: Apps, China, Culture, Fashion, Marketing, Music, platforms|Tags: , , , , , , , , , , |0 Comments

  Iqiyi is one of the 3 most popular video platforms in China. The company wishes to strengthen its influence on Chinese Pop-culture Trends through its new reality show FOURTRY. This fashion reality show is about a group of Chinese celebrities (Angelababy, Kris Wu, Wilber Pan, Jinmai Zhao, and Fox) running a pop-up store in [...]

14 01, 2020

Fashion E-commerce platform in China : a powerful sales channel

By | 2020-01-14T21:56:59+08:00 January 14th, 2020|Categories: Marketing|0 Comments

In the general context of the Chinese market, the focus is on major digital players such as Alibaba, Tencent and JD. On the other hand, we often hear that luxury fashion brands have long been reluctant to sell their products online. At the same time, China has become the world's leading fashion-consuming country since 2019. [...]

10 01, 2020

Lost in translation: when Western brands fail to understand China

By | 2020-01-11T19:09:43+08:00 January 10th, 2020|Categories: Marketing|Tags: , |0 Comments

“The 19th century belonged to England, the 20th century belonged to the U.S., and the 21st century belongs to China. Invest accordingly.” With this statement, Warren Buffet emphasized how the United States lost its edge, and how it all benefits China, who has opened up to foreign investments and enterprises. With its 1.3 billion consumers, [...]

7 01, 2020

Le feu d’artifices de drones du nouvel an de Shanghai

By | 2020-01-07T14:11:41+08:00 January 7th, 2020|Categories: Marketing|3 Comments

  Le 31 décembre 2019, les médias du monde entier ont relayé des images spectaculaires d’un show visuel sur le Bund à Shanghai. Selon les images, 2 000 drones dansaient dans le ciel surplombant les gratte-ciels du quartier d’affaires de la ville, créant un spectacle magique pour les spectateurs. Les drones, pilotés par ordinateur et [...]

2 01, 2020

Les Montagnes de Zhangjiajie : un paysage sortie d’un autre monde

By | 2020-01-06T15:42:13+08:00 January 2nd, 2020|Categories: Marketing|2 Comments

Un peu d'histoire Ce n’est qu’en 1982 que la Chine a créé son premier parc national : le parc National de Zhangjiajie ou « Hallelujah Mountain ».En 1992 ce lieu entrera au patrimoine mondial de l’Unesco. On découvre l’existence de ce site dans les années 1970 grâces aux peintures du célèbre peintre chinois, Wu Guanzhong. Zhangjiajie ne vous [...]

29 12, 2019

Starting a company in Shanghai: The interview of Romain, co-funder of EEXAR

By | 2020-01-23T14:01:48+08:00 December 29th, 2019|Categories: Augmented Reality, Business, China, FrenchTech, Marketing, Shanghai, Start-up|Tags: , , , , |1 Comment

Starting a company in Shanghai: The interview of Romain, co-founder of EEXAR     At only 24 years-old, Romain Dessain-Gelinet left France to start his Augmented Reality company in Shanghai with his co-founder Nicolas Letendrie. The start-up called EEXAR was initially a student project. Ex-student from a French Business School, Romain explains why Nicolas and [...]

29 12, 2019

Disney Shanghai Resort ou le parc de la démesure

By | 2020-01-06T14:18:08+08:00 December 29th, 2019|Categories: China, entertainment, EU-CHINA, Marketing|Tags: , , , , , , , , |3 Comments

  Disney Shanghai Resort ou le parc de la démesure     Petit dernier de la famille Disney, Shanghai Disney Resort a ouvert ses portes le 16 juin 2016 en Chine. En presque 15 ans, aucun parc Disney n’avait ouvert depuis celui de Hong Kong en 2005. Il est ainsi le 6 ème parc de la [...]

17 12, 2019

Shanghai Observed Interview

By | 2019-12-18T15:56:54+08:00 December 17th, 2019|Categories: Art, China, digital art, eCommerce, Life in China, Marketing, Shanghai, Success in China, Tourisme, Travel, Travelling|Tags: , , , , , , , , , , , , , , , |15 Comments

ShanghaiObserved For my first article, I wanted to interview one of the most famous and funny accounts in Shanghai. Maybe you know which one I’m talking about? As a western person, you must have heard about him. He posts authentic and funny photos about Shanghai residents. He takes unique pictures of Chinese daily life and [...]

12 12, 2019

Comment télécharger Didi sur un Apple Store français

By | 2019-12-12T16:32:12+08:00 December 12th, 2019|Categories: Marketing|8 Comments

Si en France, Uber et Kapten sont des valeurs sures pour vos trajets, en Chine votre allié sera Didi ! Héler un taxi en Chine peut s'avérer parfois fastidieux, l'application Didi simplifie la tâche en permettant de commander en un clic un taxi. Le bonus, le service revient souvent moins cher en passant par l'application. [...]