Marketing

4 07, 2020

Does Blockchain can help luxurious brands towards sustainability and counterfeiting ?

By | 2020-07-04T05:11:42+08:00 July 4th, 2020|Categories: Marketing|0 Comments

I wrote my thesis on sustainable development issues in luxury and how blockchain could be a major asset.  Over the past few years, consumer behaviour has changed and become more rational and responsible. Consumers are aware of the impact of their consumption and are trying to take more and more positive actions towards society. Unlike [...]

3 07, 2020

La Chine, les jeux et ses restrictions anti-addiction

By | 2020-07-03T22:46:57+08:00 July 3rd, 2020|Categories: Marketing|0 Comments

En 2007, la Chine a imposé des restrictions à l’accès aux jeux vidéo pour les mineurs mais les enfants ont trouvé des moyens de duper le système La Chine a l’une des réglementations liée aux jeux vidéo les plus strictes au monde. Le gouvernement chinois soutient depuis longtemps qu’il doit "protéger les mineurs contre la [...]

30 06, 2020

How does the Chinese Cosmetic industry face K-beauty? (Part II)

By | 2020-07-02T18:19:26+08:00 June 30th, 2020|Categories: Marketing|0 Comments

PART II Market Analysis & Trends in China About the market analysis and trends in China, do not hesitate to read my previous article on the digitalization of the experience client on the Chinese cosmetics sector (french version). Chinese industry VS Korean industry Even though LaNeige is a Korean brand which was only implemented in [...]

30 06, 2020

How does the Chinese Cosmetic industry face K-beauty? (Part I)

By | 2020-07-02T18:18:40+08:00 June 30th, 2020|Categories: Marketing|0 Comments

PART I Introduction The cosmetic industry worldwide seems to be continuously developing, today more than ever with the globalization and digitalization around the world. Nowadays, Europe (France), the United States and South East Asia are leading the market, but Europe, especially France, still dominates the market and represents more than 63 billion euros in 2018. [...]

24 06, 2020

How is AI helping us fight Covid19?

By | 2020-06-24T01:57:11+08:00 June 24th, 2020|Categories: Marketing|0 Comments

The use of digital and more specifically Artificial Intelligence (or AI) in healthcare has become more and more effective throughout the years. AI has mainly helped in research for various types of medicines, such as for example radiology, plastic surgery, disease diagnosis, as well as for the creation of new drugs amongst many others. BluDot But lately, AI has [...]

1 06, 2020

New Retail: convenience over data privacy?

By | 2020-06-08T16:12:18+08:00 June 1st, 2020|Categories: Alibaba, alipay, Apps, China, eCommerce, Marketing, New Retail|0 Comments

Retail is evolving to adapt to consumers’ expectations, and that often means bringing digital elements into their stores. Digitizing the customer experience indeed seems to be the key to offer the “three C’s” to consumers: customer centricity, convenience, and customization.  In China, New Retail has proven that modern technologies and data can enable merchants to [...]

22 05, 2020

Digital, an invisible bond that (re)unites

By | 2020-05-22T22:15:10+08:00 May 22nd, 2020|Categories: Applications, Apps, COVID-19, Digital Business, eCommerce, Economie collaborative, Food, Gaming, General, Marketing, Mobile, platforms|0 Comments

It is in November 2019 that the COVID-19 virus started his journey, in the Chinese city of Wuhan. Since then, this global pandemic has disrupted the world order and caused numerous tragic deaths, forcing governments and people to rethink fundamentally their way of doing things. Professional and personal lives had to be reinvented, taking into [...]

9 04, 2020

Impact de l’histoire de Chine sur les générations

By | 2020-04-11T16:51:59+08:00 April 9th, 2020|Categories: Chinese, comportement, Histoire Chine, Marketing|Tags: |7 Comments

En seulement 60 ans, la Chine est passée d'un pays fermé en une des plus grandes puissances mondiales. Avec cette croissance rapide, on peut aujourd'hui différencier chaque génération, leur comportement en fonction du contexte historique vécu : révolution culturelle, industrielle, ouverture au monde, la grande consommation et la digitalisation. Dans cet article, je vous explique [...]

3 04, 2020

Quelles innovations la Chine a-t-elle mis en place suite au Covid-19 ?

By | 2020-04-03T17:48:45+08:00 April 3rd, 2020|Categories: A.I, Applications, Digital Business, Life in China, Marketing, Mobile, Shanghai|1 Comment

La Chine utilise la big data dans le cadre de la lutte contre l'épidémie du coronavirus. De ce fait, quels types d'innovations la Chine a-t-elle mis en place suite au Covid-19 ? 1. Les robots : Pour contrôler la propagation du virus, un robot mobile intelligent avec des fonctions telles que la reconnaissance faciale et [...]