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21 02, 2017

Chinese Millennials on their mobile

By |February 21st, 2017|Categories: Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , |0 Comments

Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet generation (26-35 yo). Chinese Millennials In China, Millennials are particularly important [...]

17 02, 2017

Focus sur Frank Wang, fondateur de DJI Company

By |February 17th, 2017|Categories: China, Digital Business, Hardware, Marketing, MBADMB, Start-up, Success in China|Tags: , , , , , , , |0 Comments

Suite à mon dernier article porté sur l’univers autour des drones, j’ai choisi de faire le suivant toujours autour de ce domaine pour vous parler de Frank Wang et de l’entreprise DJI, un géant de la technologie en devenir. C’est une belle histoire de réussite d’un jeune entrepreneur d’aujourd’hui, assez proche des codes des grandes [...]

10 02, 2017

The virtual Hongbao war in China

By |February 10th, 2017|Categories: Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , , , , , , , , , , , , , , |0 Comments

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, the big family dinners, fireworks and parties, it's now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) meaning ''red envelopes'' containing lucky money to family and friends, but due [...]

29 01, 2017

Happy Chinese New Year 2017! – 新年快乐

By |January 29th, 2017|Categories: China, Digital Business, Life in China, Lifestyle, Marketing, MBADMB, Mobile|Tags: , , , |0 Comments

Chinese New Year 2017, also called Spring Festival, has began and festivities are happening now! We all know that China is a country full of innovation and progress, but despite globalization and fast changing, Chinese New Year remains a holiday full of traditions. Nowadays, Chinese people respect these traditions, while adapting them to their way of life, [...]

25 01, 2017

Challenges of E-Commerce in China with Thibault Villet

By |January 25th, 2017|Categories: BAT, China, eCommerce, FrenchTech, GAFABAT, MBADMB, platforms|Tags: , , , , , , , |0 Comments

La French Tech Shanghai invited Thibault Villet, co-founder of a famous Chinese e-commerce platform, to share his experience on Chinese e-commerce and how he experienced 11/11 (single's day). Mei.com MEI.com is a Chinese platform doing flash sales for luxury and fashion goods, from high-end brands such as Armani, Michael Kors or Lancôme. Founded in 2010 [...]

13 01, 2017

Les courses de drones, le sport mécanique de demain

By |January 13th, 2017|Categories: China, Digital Business, Les tuto tech, Marketing, MBADMB, Retail, Shanghai|Tags: , , , , , , , , , |0 Comments

Les drones sont à la mode ! Depuis les récentes communications de la part des géants du e-commerce, que ce soit en Asie ou en dans le monde occidental, de disrupter la livraison traditionnelle par la livraison par drone, le drone a le vent en poupe. La viralité de contenus sur ce sujet en est un [...]

9 01, 2017

Save the date : January 10th, Afterwork French Tech Shanghai

By |January 9th, 2017|Categories: China, eCommerce, Events, MBADMB|0 Comments

Tuesday, January 10th, the French Tech Shanghai’ll organize a new afterwork at the famous Kartel bar on the theme of e-commerce.   Indeed, on December 13th, the MBA DMB assisted to the launching of the first French Tech Shanghai afterwork, since its inauguration last October. It was hosted at Kartel, the trendy Shanghai bar privatized [...]

5 12, 2016

2 Weeks in MBADMB Shanghai : Infographic

By |December 5th, 2016|Categories: BAT, China, Digital Business, GAFABAT, Life in China, MBADMB|0 Comments

Today, I'm sharing with you my last 2 weeks here in Shanghai through this infographic (did especially for you). So this is all what my 14 classmates and i did from the 21st December until now, the 5th December (Not really "all", let's keep some secrets).

3 11, 2016

La réalité virtuelle (VR) et la réalité augmentée (AR) pour les nuls

By |November 3rd, 2016|Categories: China, Digital Business, eCommerce, Les tuto tech, Life in China, Marketing, MBADMB, Mobile, Shanghai, Start-up|Tags: , , , , , , |0 Comments

Le MBADMB Shanghai a eu l’occasion, que dis-je, l’honneur de pouvoir participer à la première édition du Slush Shanghaï, événement international créé en 2008 en Finlande, ayant pour but de rassembler les investisseurs et les start-up. Une partie du salon au Shanghai World Exhibition était réservée à des start-up de réalité augmentée (AR) et de [...]