27 03, 2017

Focus sur Lei Jun, fondateur de Xiaomi Corp

By |March 27th, 2017|Categories: Apps, BAT, China, GAFABAT, Hardware, Les tuto tech, Marketing, MBADMB, Mobile, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

Deuxième article de cette nouvelle série ayant pour focus les success story chinoise, nous allons tenter d’en savoir plus sur Lei Jun, le fondateur d’une compagnie disruptive dans le marché des Smartphones premium mais pas que ! L’histoire de Lei Jun, fondateur de Xiaomi Corp Il est né à Xiantao, dans la province [...]

21 03, 2017

Qwant, le moteur de recherche français qui respecte votre vie privée

By |March 21st, 2017|Categories: China, FrenchTech, GAFABAT, Life in China, MBADMB, Outils 2.0, platforms, Tech News|0 Comments

Qwant est un moteur de recherche créé en 2013 avec comme valeur principale de ne pas revendre les données de ses utilisateurs et de protéger leurs données. En effet, de nombreux utilisateurs s’inquiètent de la « data privacy » et de ce que Google fait de leurs données. L’entreprise américaine ne s’est jamais cachée de vendre les [...]

20 03, 2017

Luxury and Digital in China: E-commerce Precursors

By |March 20th, 2017|Categories: China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China|Tags: |Comments Off on Luxury and Digital in China: E-commerce Precursors

While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce. Burberry: The professional of Online to Offline Burberry is an example in digital transformation [...]

26 02, 2017

Google Adwords : Une semaine avec Jonathan Vidor

By |February 26th, 2017|Categories: Analytics, Digital Business, eCommerce, GAFABAT, Interview, Marketing, MBADMB, Outils 2.0, platforms|1 Comment

Après une semaine riche en enseignements autour des produits de Google : Adwords et Analytics ainsi que le passage de la certification Google Adwords pour l'ensemble de la promotion MBA DMB de Shanghaï, échange avec notre professeur de la semaine, Jonathan Vidor, fondateur et CEO de JVWEB.   Mathieu Barnabot : [...]

25 02, 2017

Top 10 of the most weird things in China

By |February 25th, 2017|Categories: China, Life in China, Lifestyle, MBADMB, Shanghai, Success in China|Tags: , , , , , , , , , , , , , , |0 Comments

When we arrive in Shanghai, it’s amazing ! We walk around one of the largest megalopolises in the world with no less than 24 million inhabitants. We discover a big city with buildings, each bigger than the others, and big arteries, all of that delicately combine with the historical area. And yet ... even if [...]

21 02, 2017

Chinese Millennials on their mobile

By |February 21st, 2017|Categories: Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , |0 Comments

Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet generation (26-35 yo). Chinese Millennials In China, Millennials are particularly important [...]

17 02, 2017

Focus sur Frank Wang, fondateur de DJI Company

By |February 17th, 2017|Categories: China, Digital Business, Hardware, Marketing, MBADMB, Start-up, Success in China|Tags: , , , , , , , |0 Comments

Suite à mon dernier article porté sur l’univers autour des drones, j’ai choisi de faire le suivant toujours autour de ce domaine pour vous parler de Frank Wang et de l’entreprise DJI, un géant de la technologie en devenir. C’est une belle histoire de réussite d’un jeune entrepreneur d’aujourd’hui, assez proche des codes des grandes [...]

10 02, 2017

The virtual Hongbao war in China

By |February 10th, 2017|Categories: Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , , , , , , , , , , , , , , |0 Comments

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, the big family dinners, fireworks and parties, it's now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) meaning ''red envelopes'' containing lucky money to family and friends, but due [...]

29 01, 2017

Happy Chinese New Year 2017! – 新年快乐

By |January 29th, 2017|Categories: China, Digital Business, Life in China, Lifestyle, Marketing, MBADMB, Mobile|Tags: , , , |0 Comments

Chinese New Year 2017, also called Spring Festival, has began and festivities are happening now! We all know that China is a country full of innovation and progress, but despite globalization and fast changing, Chinese New Year remains a holiday full of traditions. Nowadays, Chinese people respect these traditions, while adapting them to their way of life, [...]

25 01, 2017

Challenges of E-Commerce in China with Thibault Villet

By |January 25th, 2017|Categories: BAT, China, eCommerce, FrenchTech, GAFABAT, MBADMB, platforms|Tags: , , , , , , , |0 Comments

La French Tech Shanghai invited Thibault Villet, co-founder of a famous Chinese e-commerce platform, to share his experience on Chinese e-commerce and how he experienced 11/11 (single's day). is a Chinese platform doing flash sales for luxury and fashion goods, from high-end brands such as Armani, Michael Kors or Lancôme. Founded in 2010 [...]