Mobile

5 12, 2019

Guide de survie de la langue chinoise – Les applications (Partie 1)

By | 2019-12-06T11:14:29+08:00 December 5th, 2019|Categories: Applications, China, Language, Mobile, Tourisme|Tags: , , , , , , , , |44 Comments

Quelles sont les meilleures applications à avoir pour apprendre et traduire le Chinois? Speekoo, helloChinese, ChineseSkill, Dear translate, Google traduction et Wechat !  Apprendre le chinois est vital avant de venir en Chine, car seulement 1% de la population chinoise parle anglais. Il est donc rare de pouvoir communiquer avec les locaux si on ne [...]

25 09, 2019

Shanghai : 5 Months After – A Personal Growth

By | 2019-10-01T00:54:13+08:00 September 25th, 2019|Categories: alipay, China, General, Life in China, Lifestyle, Marketing, Mobile, Shanghai|Tags: , , , |0 Comments

When I first landed in China, for the first time in my life in Asia, I was curious about everything before even being scared to be on my own this far from home. Even though I traveled a lot in my whole life, this has been the most challenging experience in my life. And for [...]

5 06, 2019

WeChat, over the Europe conquest

By | 2019-09-23T05:58:47+08:00 June 5th, 2019|Categories: Apps, EU-CHINA, Mobile, Tourisme, Travel, Travelling, WeChat|0 Comments

Discover how WeChat is conquering Europe See as being the essential marketing tool in China in the following article named: "WeChat, the future of Social CRM". We can also see that WeChat is gaining more and more market shares internationally and exerts its influence especially in Europe. But where does this trend come from? How [...]

5 06, 2019

WeChat, the future of Social CRM

By | 2019-06-05T01:15:13+08:00 June 5th, 2019|Categories: Apps, China, CRM, Marketing, Mobile, Outils 2.0, WeChat|0 Comments

Discover 5 S-CRM features through WeChat   1.WeChat global ecosystem Today China has 1.39 billion inhabitants. Of whom, over a billion are considered as daily active users of WeChat. The application is also the country's largest social network and maybe soon, from the world. To compare, the Western giant Facebook which covers several continents has [...]

22 03, 2019

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

By | 2019-03-25T19:38:22+08:00 March 22nd, 2019|Categories: Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat|Tags: , , , , , , |Comments Off on Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

Luxury brands don’t play when it comes to their marketing strategies "Dior Eyes" VR headset by Digitas LBI (2015) With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their performance benefits. Gamification consists [...]

12 03, 2019

Utiliser Didi (滴滴出行) sans télécharger l’app

By | 2019-03-19T14:01:22+08:00 March 12th, 2019|Categories: Apps, China, Chinese, Marketing, MBADMB, Mobile, Shanghai, Tourisme, Travel|0 Comments

Cet article va vous permettre d'avoir accès à Didi en moins d’une minute sur votre téléphone (via WeChat). Cette application est la version chinoise de Uber. Elle permet de se déplacer dans les « grandes » villes en Chine. C’est devenu un indispensable pour toute personne qui souhaite circuler en ville en voiture. Didi propose aux usagers [...]

14 05, 2018

WeChat Mini Programs & 5 Useful Cases

By | 2018-05-14T23:08:05+08:00 May 14th, 2018|Categories: Apps, Business, China, GAFABAT, Gaming, General, Life in China, Lifestyle, Marketing, Mobile, News, platforms, Shanghai, Tech News, Tips, WeChat|Tags: , , , , , , , , |0 Comments

WeChat is the power app in China. Anything can be done with WeChat. Recently the platform reached more than 1 billion monthly active users. To simplify life even further, in early 2017, Tencent came out with Mini Programs, and they have become a Chinese mobile sensation. Below is an overview of WeChat mini programs and [...]

3 05, 2018

BiliBili Mobile APP as a Success in China

By | 2018-05-08T21:21:06+08:00 May 3rd, 2018|Categories: Analytics, Apps, Augmented Reality, Digital Business, FrenchTech, Gaming, Marketing, MBADMB, Mobile, News|Tags: , , , , , |0 Comments

As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market today. Bilibili (stylized as [...]

18 04, 2018

2018 Marketing Trends in China

By | 2018-04-21T13:39:07+08:00 April 18th, 2018|Categories: China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Marketing, Mobile, platforms, Strategy, Success in China, WeChat|Comments Off on 2018 Marketing Trends in China

Wondering what are the big marketing trends for 2018 in China? Read the article below! The Chinese market has some deep specificities when it comes to marketing. The following lists 2018 major marketing trends. Overall, Chinese consumers are expecting deep content around the product, services and brands they consume.   Content is king, creative is queen SOCIAL [...]

27 03, 2018

WeChat Official Account Guide & Top 5 Digital Marketing Accounts to Follow

By | 2018-03-28T14:41:38+08:00 March 27th, 2018|Categories: Business, China, Digital Business, eCommerce, GAFABAT, Marketing, Mobile, News, platforms, Strategy, Success in China, Tips, WeChat|Tags: , , , |0 Comments

There are so, so many WeChat Official Accounts available for people to join. Today, shops, individuals, and brands all have official accounts. It can be hard and stressful to find the most useful ones. Most people don't know that there are different types of official accounts. These vary in functions and purposes. Below, the types [...]