27 03, 2017

Focus sur Lei Jun, fondateur de Xiaomi Corp

By |March 27th, 2017|Categories: Apps, BAT, China, GAFABAT, Hardware, Les tuto tech, Marketing, MBADMB, Mobile, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

Deuxième article de cette nouvelle série ayant pour focus les success story chinoise, nous allons tenter d’en savoir plus sur Lei Jun, le fondateur d’une compagnie disruptive dans le marché des Smartphones premium mais pas que ! L’histoire de Lei Jun, fondateur de Xiaomi Corp Il est né à Xiantao, dans la province [...]

22 03, 2017

We tried Starbucks innovative social gifting through WeChat

By |March 22nd, 2017|Categories: Apps, BAT, China, Digital Business, Mobile|Tags: , , , , , , , |0 Comments

A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks. Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four different apps; Uber, WhatsApp, Apple Pay and Starbucks Apps, [...]

21 02, 2017

Chinese Millennials on their mobile

By |February 21st, 2017|Categories: Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , |0 Comments

Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet generation (26-35 yo). Chinese Millennials In China, Millennials are particularly important [...]

17 02, 2017


By |February 17th, 2017|Categories: Apps, China, GAFABAT, Life in China, Mobile|0 Comments

WECHAT : L’ARRIVÉE DES MINI-PROGRAMMES En septembre 2016, Tencent annonçait l’arrivée des mini-programmes (ou mini-Apps) sur l’application Wechat. Une fonctionnalité qui permet aux utilisateurs d’accéder à des applications intégrées qui ne nécessitent aucun téléchargement ni installation. Pour Lu Zhenwang, PDG de Wanqing Consultancy : « le lancement de ces mini-Apps pourra résoudre certains des problèmes causés par [...]

10 02, 2017

The virtual Hongbao war in China

By |February 10th, 2017|Categories: Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , , , , , , , , , , , , , , |0 Comments

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, the big family dinners, fireworks and parties, it's now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) meaning ''red envelopes'' containing lucky money to family and friends, but due [...]

8 02, 2017

La Chine à l’heure de l’économie collaborative

By |February 8th, 2017|Categories: Apps, China, Crowdsourcing, eCommerce, Economie collaborative, Mobile, platforms, Start-up, Uberisation|Tags: , , , , , , , , , , , , , |0 Comments

Premier exportateur et seconde puissance économique de la planète, la Chine est devenue par elle même un acteur incontournable de la scène économique mondiale ! L'Empire du milieu fait désormais la course en tête dans le domaine de l'innovation et des nouvelles technologies. Impossible donc d'ignorer ce marché stratégique et porteur qui pourrait [...]

7 02, 2017

6 Things to know about digital in China

By |February 7th, 2017|Categories: China, Marketing, Mobile|Tags: , , , , , , |Comments Off on 6 Things to know about digital in China

This is not a secret for anyone anymore, China is bringing a new breath to web and digital. But Chinese market has its own specialties and its own way to work. From a westerner point of view, first steps in China may be a bit destabilizing. But learn everything again, start from almost zero and [...]

5 02, 2017

Messaging Revolution: The Race for online Acquisition

By |February 5th, 2017|Categories: Apps, Digital Business, Marketing, Mobile|Tags: , , , , , , , |0 Comments

Over the past few years, the time spent on mobile has considerably increased. In 2016, people spent more than 3 hours per day on this device. This phenomenon is going in peer with the growth of social media platforms and more precisely messaging platforms that are developing fast. Indeed, in terms of number of users, [...]

31 01, 2017

Music Experience in China: Tencent, unstoppable leader

By |January 31st, 2017|Categories: Apps, BAT, China, Digital Business, eCommerce, GAFABAT, Les tuto tech, Life in China, Lifestyle, Mobile, Music, platforms, Shanghai, Webdesign & UX|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

You are a music lover, a melomaniac? So am I and here is my experience with music in China. You will quickly notice you have to change your Western habits and download other apps to stream music. Indeed, unless you connect via a VPN, YouTube isn’t available and no neither are Deezer, SoundCloud, Dailymotion, Pandora. Though, TIDAL [...]

29 01, 2017

Happy Chinese New Year 2017! – 新年快乐

By |January 29th, 2017|Categories: China, Digital Business, Life in China, Lifestyle, Marketing, MBADMB, Mobile|Tags: , , , |0 Comments

Chinese New Year 2017, also called Spring Festival, has began and festivities are happening now! We all know that China is a country full of innovation and progress, but despite globalization and fast changing, Chinese New Year remains a holiday full of traditions. Nowadays, Chinese people respect these traditions, while adapting them to their way of life, [...]