4 06, 2019

NIKE, a Chinese success story

By | 2019-06-05T01:14:07+08:00 June 4th, 2019|Categories: Buzz, China, Chinese, Marketing, Sport, Success in China, WeChat|0 Comments

Discover 5 Nike's marketing campaigns in China NIKE, Inc. is the world's leading designer, distributor of footwear, apparel, equipment, and accessories for a wide range of sports and fitness activities. In 2018 the famous comma brand generated more than $ 34 billion revenue worldwide. Therefore, putting it in the lead in terms of market share [...]

1 06, 2019

X-Games China – Shanghai

By | 2019-09-24T18:40:12+08:00 June 1st, 2019|Categories: Life in China, Lifestyle, Marketing, Shanghai, Sport|0 Comments

It has been 25 years since the X-Games have been created. Gathering every so-called extreme sport in the world. Athletes from Skateboard, Motocross, BMX and more are reunited to compete in their own discipline. For the first time ever, X-Games are coming to China. The chosen city is Shanghai. Competition is June 1st and 2nd. [...]

7 05, 2019

L’impact de la NBA en Chine

By | 2019-05-07T20:49:28+08:00 May 7th, 2019|Categories: China, Shanghai, Sport|Tags: , , , , , , , , , |1 Comment

  Parmi les 4 grandes ligues américaines, la NBA est très certainement celle qui a le plus d’exposition et de rayonnement à l’international. Cela s’exprime directement au sein de la ligue, avec des joueurs de toutes nationalités. Cela s’exprime également en dehors, que ce soit en Europe ou en Asie. Mais en ce qui concerne [...]

10 04, 2019

The arcades craze in Shanghai

By | 2019-04-10T12:52:57+08:00 April 10th, 2019|Categories: China, Chinese, Gaming, Shanghai, Sport|Tags: , , , , , |0 Comments

Even though you are a young adult or a grown man, we all have a kid we once were inside of us and enjoy childish activities. In that sense, Shanghai is an awesome place to reveal the kid inside of you. In fact, there are a great number of arcades places and it is also [...]

12 03, 2019

Shanghai Shenhua Football Club – The People’s Club

By | 2019-09-25T04:10:46+08:00 March 12th, 2019|Categories: China, Sport, Tourisme|0 Comments

Football in China has been growing since early 2010's thanks to many investors in different cities. Bringing famous foreign players who are interested in a new culture, a new project but mainly thanks to the huge salary that clubs are offering. One of those clubs is the Shanghai Shenhua. Which can be translated to "The [...]

4 02, 2019

Rugby in China : Overview of the future

By | 2019-01-27T02:04:35+08:00 February 4th, 2019|Categories: China, Sport|Tags: , , , , , |0 Comments

Do you know in which country is located the biggest rugby fanbase in the world? Your guess would probably be one of the biggest nations such as France, or maybe Australia. And you would be wrong, it is China and the USA, followed by India and then France.   Where does China stand in the [...]

29 01, 2018

Quel avenir pour la Chinese Super League ?

By | 2018-01-29T21:50:39+08:00 January 29th, 2018|Categories: China, Chinese, Life in China, Sport|Tags: , |0 Comments

Depuis 2012, la Chinese Super League (CSL) attire de nombreux joueurs venus des 4 coins du monde. Considéré au début comme un exil doré pour préretraités. Le championnat chinois a su se défaire de cette image à coup de centaines de millions d’euros. Pour autant, il ne se passe un mois, sans que de nouvelles [...]

7 01, 2018

L’essor du football en République populaire de Chine

By | 2018-01-15T06:07:01+08:00 January 7th, 2018|Categories: China, Life in China, politic, Sport|Tags: , , |0 Comments

Etabli au rang de priorité nationale, le football connaît une croissance exceptionnelle dans l’empire du milieu. Ce sport est devenu un des fers de lance du gouvernement pour promouvoir le « rêve chinois ». Xi Jinping comme ambassadeur Qui de meilleur que le numéro 1 du parti pour impulser une nouvelle ère pour le football en Chine ? [...]