Strategy

21 01, 2019

Is the Trade War between China and the US also happening at the box-office?

By | 2019-01-21T20:20:49+08:00 January 21st, 2019|Categories: Business, China, Strategy, Success in China|Tags: , , , , , , , , |0 Comments

China’s influence on Hollywood has been significantly increasing over the years, as well on screen as behind the scenes. The country is set to become the largest market for the film industry, but only allows 34 foreign films per year. The challenge with this massive market lies in resonating with international audiences and the Chinese [...]

18 04, 2018

2018 Marketing Trends in China

By | 2018-04-21T13:39:07+08:00 April 18th, 2018|Categories: China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Marketing, Mobile, platforms, Strategy, Success in China, WeChat|Comments Off on 2018 Marketing Trends in China

Wondering what are the big marketing trends for 2018 in China? Read the article below! The Chinese market has some deep specificities when it comes to marketing. The following lists 2018 major marketing trends. Overall, Chinese consumers are expecting deep content around the product, services and brands they consume.   Content is king, creative is queen SOCIAL [...]

14 04, 2018

ICO : La nouvelle méthode de levée de fond 3.0

By | 2018-04-20T01:21:40+08:00 April 14th, 2018|Categories: Bitcoin, Blockchain, Business, Crowdfunding, Crowdsourcing, Cryptocurrency, ICO, MBADMB, Start-up, Strategy|Tags: , |0 Comments

Sources : - https://www.usine-digitale.fr/article/7-choses-a-savoir-sur-les-ico-ces-nouvelles-levees-de-fonds-en-crypto-monnaie.N585343 - https://blockchainfrance.net/2017/08/22/comprendre-ico-initial-coin-offering/ - http://dmb-shanghai.com/cryptocurrency/decrypting-the-ico/ - http://dmb-shanghai.com/marketing/ico-entre-risques-et-revolution/ Autres articles : http://dmb-shanghai.com/marketing/new-music-label-town/

28 03, 2018

How to leverage data in China: Superwomen In Data Edition#3 in Shanghai

By | 2018-03-28T19:59:35+08:00 March 28th, 2018|Categories: Analytics, Business, China, Chinese, Events, Shanghai, Strategy, Success in China|Tags: , , , |0 Comments

Superwomen In Data #3 How to leverage data in the Chinese market? This is the focus this series of talks. Thanks to the success of the previous events, “Superwomen in Data” event is back! Come run and join us for this new edition! The 3rd edition will take place on April 19th, 2018, at WeWork [...]

27 03, 2018

WeChat Official Account Guide & Top 5 Digital Marketing Accounts to Follow

By | 2018-03-28T14:41:38+08:00 March 27th, 2018|Categories: Business, China, Digital Business, eCommerce, GAFABAT, Marketing, Mobile, News, platforms, Strategy, Success in China, Tips, WeChat|Tags: , , , |0 Comments

There are so, so many WeChat Official Accounts available for people to join. Today, shops, individuals, and brands all have official accounts. It can be hard and stressful to find the most useful ones. Most people don't know that there are different types of official accounts. These vary in functions and purposes. Below, the types [...]

18 03, 2018

CsjBot, Performance of Industrial Robots in China

By | 2018-11-05T15:32:59+08:00 March 18th, 2018|Categories: A.I, Alibaba, Analytics, Apps, Augmented Reality, Business, China, Chinese, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Events, FrenchTech, GAFABAT, Marketing, MBADMB, News, Shanghai, Start-up, Strategy, Success in China, TaoBao, Tech News, UI, UX, Virtual Reality, Webdesign & UX, WeChat|0 Comments

NEW ROBOTS FOR OUR FUTURE  After a visionary Class in February 2018 with ESSCA #MBADMB team, I am pleased to give you more information about Csjbot Strategy in China & abroad. Through Artificial intelligence (AI), robots can is a huge market in China. In our coming future, robots will be more and more present in [...]

4 03, 2018

Douyin 抖音, trendy Chinese live stream app

By | 2019-07-16T16:24:33+08:00 March 4th, 2018|Categories: China, eCommerce, Marketing, Mobile, platforms, Strategy|Tags: , , , |0 Comments

Tired of looking for an original way to reach your consumers on wechat or weibo only? You are right! While it is essential to fit the Chinese market standards by setting a strong wechat and/or weibo strategy, you do not have to stick to what is expected for your brand. Be INNOVATIVE! What about digging into [...]

12 02, 2018

Elon Musk, a Starman’s Odyssey

By | 2018-02-20T01:48:04+08:00 February 12th, 2018|Categories: Business, Buzz, Digital Business, Marketing, platforms, Start-up, Strategy, Tech News, Travelling|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Interplanetary Success Story Elon Musk was born on June 28th, 1971 in South Africa, at the age of 10 he developed interest in computers. First he created a game called Blastar and at the age of 12 he sold it to a magazine for 500$. He studied Physics and Economics at the [...]

17 01, 2018

The world’s biggest Starbucks

By | 2018-01-17T16:53:05+08:00 January 17th, 2018|Categories: Alibaba, Apps, Augmented Reality, Business, Buzz, China, Chinese, Chinese E-Commerce Plateforms, Digital Business, Events, Jack Ma, Life in China, Lifestyle, Marketing, MBADMB, Mobile, News, Retail, Shanghai, Shanghai restaurants, Starbucks, Strategy, Success in China, TaoBao, Tourisme|Tags: , , , , , , , , , , , , , |0 Comments

The 6th of December 2017, Starbucks opened his bigger shop around the world in Shanghai. It’s called the ‘Reserve Roastery’ and it’s located on West Nanjing Road (Nanjing Xi Lu) a really famous and touristic street in Shanghai.   https://www.youtube.com/watch?v=k5dpj_-gaDo   STARBUCKS IN CHINA Starbucks came in China in 1999 but their success wasn’t [...]