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19 01, 2017

O2O, a revolution leaded by China

By |January 19th, 2017|Categories: China, Uncategorized|Tags: , , |0 Comments

Innovation in retail has always been lead by western countries whereas during the last 3 years, China is taking the lead. Alibaba has been ranked second world’s most valuable retail brand according to Kantar for 2016. To help us understand the state China consumption we can look at the last announcement of the increase of [...]

28 11, 2016

DMB Shanghai Breaking News

By |November 28th, 2016|Categories: China, Digital Business, Publication, Uncategorized, Vie en Chine|Tags: , , , |0 Comments

'The sky is high, and the emperor is far away’ Chinese proverb We are almost at the end of November, cold and grey weather has arrived, which embraces Shanghai in a winter atmosphere. At the same time, the DMB students are having many projects to work on, to be sure that our brains don’t freeze! [...]

1 11, 2016

Labéllisation French tech

By |November 1st, 2016|Categories: Uncategorized|0 Comments

SOIRÉE DE LABÉLLISATION DE LA FRENCH TECH Soutenir les start-ups françaises innovantes telle est la mission de La French Tech. Présente dans l’hexagone et à l’étranger, cette initiative née en 2013 a bien grandi depuis. Fédérer, accélérer, rayonner sont les maitres mots de cette révolution Start up. Le [...]

25 10, 2016

Le MBA DMB à la soirée de labellisation du French Tech Hub de Shanghai (26 octobre 2016)

By |October 25th, 2016|Categories: Uncategorized|Tags: , , , , , |0 Comments

EDIT (26/10/2016) avec les comptes officiels pour suivre l'événement sur les réseaux sociaux. Le 13 octobre dernier, Manuel Valls le Premier Ministre et Axelle Lemaire ont annoncé les 10 nouveaux French Tech Hubs qui rejoignent le réseau mondial préexistant : Berlin, Dubaï Shanghai, Sao Paulo, Los Angeles, Milan, Pékin, Shenzhen, Taiwan, Vietnam, portant à 22 [...]

21 10, 2016

Blog du MBA DMB Shanghai, jour 1

By |October 21st, 2016|Categories: Uncategorized|Tags: , , , , , , |0 Comments

Chers lecteurs, bienvenue sur le blog du MBA Digital Marketing Business de Shanghai ! Pour cette année inaugurale de la formation en Chine, avec les étudiants de l'EFAP (en partenariat avec l'ESSCA et le HUB Institute) nous allons de tenter de couvrir ce qui fait l'originalité des pratiques numériques et du marketing digital dans ce pays [...]

20 10, 2016

New blog for the opening of the digital marketing and business MBA in Shanghai

By |October 20th, 2016|Categories: Uncategorized|1 Comment

Welcome on the blog of the very first class of MBADMB in Shanghai. MBADMB is the leading MBA specialized in Digital Marketing and Business in France. We chose to open our first class abroad in Shanghai because digital here is a step ahead of what is happening in the rest of the world. Frédéric Raillard of the [...]