WeChat

5 06, 2019

WeChat, over the Europe conquest

By | 2019-09-23T05:58:47+08:00 June 5th, 2019|Categories: Apps, EU-CHINA, Mobile, Tourisme, Travel, Travelling, WeChat|3 Comments

Discover how WeChat is conquering Europe See as being the essential marketing tool in China in the following article named: "WeChat, the future of Social CRM". We can also see that WeChat is gaining more and more market shares internationally and exerts its influence especially in Europe. But where does this trend come from? How [...]

5 06, 2019

WeChat, the future of Social CRM

By | 2019-06-05T01:15:13+08:00 June 5th, 2019|Categories: Apps, China, CRM, Marketing, Mobile, Outils 2.0, WeChat|0 Comments

Discover 5 S-CRM features through WeChat   1.WeChat global ecosystem Today China has 1.39 billion inhabitants. Of whom, over a billion are considered as daily active users of WeChat. The application is also the country's largest social network and maybe soon, from the world. To compare, the Western giant Facebook which covers several continents has [...]

4 06, 2019

NIKE, a Chinese success story

By | 2019-06-05T01:14:07+08:00 June 4th, 2019|Categories: Buzz, China, Chinese, Marketing, Sport, Success in China, WeChat|0 Comments

Discover 5 Nike's marketing campaigns in China NIKE, Inc. is the world's leading designer, distributor of footwear, apparel, equipment, and accessories for a wide range of sports and fitness activities. In 2018 the famous comma brand generated more than $ 34 billion revenue worldwide. Therefore, putting it in the lead in terms of market share [...]

1 06, 2019

Vivre sans argent liquide

By | 2019-06-01T05:57:20+08:00 June 1st, 2019|Categories: Alibaba, Bitcoin, China, Chinese, Digital Business, eCommerce, EU-CHINA, Marketing, Shanghai, TaoBao, WeChat|Tags: , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Cet été, nous avons pu lire de nombreux articles annonçant la fin de l’argent liquide à partir de janvier 2022. Le développement des modes de paiements alternatifs annoncent-il l’obsolescence des espèces ? A quoi ressemblera le quotidien sans pièces ni billet et, nous iront plus loin, sans carte bancaire ? C’est à peu de choses près le [...]

30 05, 2019

The best online art platforms

By | 2019-05-30T17:18:04+08:00 May 30th, 2019|Categories: China, digital art, Digital Business, Marketing, platforms, Success in China, WeChat|Tags: , , , , , |0 Comments

What are the best online art platforms?   In my last article, I’ve covered why online art platforms are democratizing art. Today, I would like to complete this analysis of online art by sharing the platforms you need to know. I tried to diversify their origins to have an overview of what’s going on around the [...]

22 03, 2019

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

By | 2019-03-25T19:38:22+08:00 March 22nd, 2019|Categories: Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat|Tags: , , , , , , |Comments Off on Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

Luxury brands don’t play when it comes to their marketing strategies "Dior Eyes" VR headset by Digitas LBI (2015) With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their performance benefits. Gamification consists [...]

15 03, 2019

Facebook wants but can’t be Wechat

By | 2019-03-16T16:08:42+08:00 March 15th, 2019|Categories: Apps, China, News, platforms, WeChat|Tags: , , , , |0 Comments

A few days ago, The Verge released an article explaining Facebook wants to be WeChat. Mark Zuckerberg announces Facebook shifts its focus from a series of social apps to one-stop shop messaging service. Tencent’s WeChat, the largest social network in China, already combines all these functionalities and keeps developing new features. The main purposes are [...]

6 03, 2019

How is e-commerce in China different from the West?

By | 2019-06-09T15:34:22+08:00 March 6th, 2019|Categories: Alibaba, Business, Chatbots, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Jack Ma, Life in China, Marketing, platforms, Retail, Starbucks, TaoBao, WeChat|Tags: |0 Comments

How is Chinese e-commerce different from Western countries?   In China there are 800 million internet users, which is more than the total population of Europe, and more than the total internet users of the US and Europe COMBINED! 98% of them use a smartphone. That is more than double of the total USA population. [...]

15 02, 2019

WeChat Mini-Programs: 5 Key Insights

By | 2019-02-15T03:40:54+08:00 February 15th, 2019|Categories: Apps, platforms, WeChat|Tags: , , |0 Comments

WeChat Mini-Programs, despite existing for a while now, became a thing in 2018. We saw thousands of new Mini-Programs being developed and shared by brands for the main use or for games and specific events. They are easier, faster, cheaper and lighter (size file) for brands to release. Nowadays, it's rare to see a brand [...]