The leading MBA for digital transformation
The Specialized MBA in Digital Marketing & Business (MBA DMB) is the MBA leader in Digital marketing, communication and business transformation. The content of this blog is produced by the students of the MBA DMB in Shanghai and shows their reflection on the digital transformation in Europe and in Asia. For more information on the MBA DMB in Shanghai please visit our website.
The Transformative Power of Data Analysis in Humanitarian Interventions
In the realm of humanitarian aid, data analysis and research have become indispensable tools for making informed decisions that save lives and...
The Dark Side of TikTok
Flora Ribeiro has brilliantly presented the TikTok application in her article published on the DMB MBA Shanghai Blog on December 22, 2022, in which...
Booklet: Le Modèle Startup – Eric Ries
Eric Ries, the author of Lean Startup, has just introduced the "sequel" to this popular business model called the Startup Model. This book shifts...
The 25th Hour: Supercharging Productivity
"The 25th hour: Supercharging Productivity": our time is precious. Let's stop wasting it!The book : The 25th hour: Supercharging ProductivityFor...
Big Data: From Business to Social Good
In today's digital age, data has become one of the most valuable resources for businesses and organizations around the world. The ability to...
The importance of social media and digital marketing in China
I chose this topic for my thesis. One of the components of my thesis deals with the reasons why companies use social media in China. One of the...
Luxury and digital a mismatched couple ?
Luxury and digital a mismatched couple ?The distribution of luxury brands is evolving day by day. The development of e-commerce and digital by the...
How can China fight against its demographic decline ?
2022 marked a period of demographic decline for China for the first time in 60 years and the famines of the Great Leap Forward. This unprecedented...
NFTs arrive at Bernard Magrez
On November 9th, Maison Bernard Magrez organized a live webinar from Château Pape Clément titled "NFTs shake up the wine world." This event marks...