2017

7 11, 2019

What is Alibaba’s Singles Day?

By | 2019-11-23T13:35:45+08:00 November 7th, 2019|Categories: Business, eCommerce, Events, Life in China, Retail, TaoBao|Tags: , , , , , , |5 Comments

Alibaba’s Singles Day is the world's largest shopping event of the year. Organized every year by Alibaba on the November 11th in China, the singles day generates more than US Black Friday and Cyber Monday combined in only 24 hours. But how did it start and how does Alibaba make so much money on this [...]

14 05, 2018

WeChat Mini Programs & 5 Useful Cases

By | 2018-05-14T23:08:05+08:00 May 14th, 2018|Categories: Apps, Business, China, GAFABAT, Gaming, General, Life in China, Lifestyle, Marketing, Mobile, News, platforms, Shanghai, Tech News, Tips, WeChat|Tags: , , , , , , , , |0 Comments

WeChat is the power app in China. Anything can be done with WeChat. Recently the platform reached more than 1 billion monthly active users. To simplify life even further, in early 2017, Tencent came out with Mini Programs, and they have become a Chinese mobile sensation. Below is an overview of WeChat mini programs and [...]

12 02, 2018

CES Asia 2017 pavillon French Tech

By | 2018-02-21T00:15:38+08:00 February 12th, 2018|Categories: China, Events, FrenchTech, Life in China, Marketing, Shanghai, Start-up, Success in China|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |Comments Off on CES Asia 2017 pavillon French Tech

CES Asia 2017, aux côtés de la French Tech A un mois de la clôture du CES de Las Vegas, son homologue chinois, le CES Asia se prépare à une nouvelle édition 2018. Revivez cet évènement majeur où sont présentées les dernières tendances en matière d'innovation technologique. 17 exposants, un espace [...]

31 12, 2017

MBA DMB Shanghai | The 2016-2017 Class Blog – A Year In Review

By | 2018-01-15T06:07:02+08:00 December 31st, 2017|Categories: Digital Business, General, Life in China, MBADMB|Tags: , , , , |0 Comments

At the end of September 2016, 15 students from EFAP & ESSCA schools made the move to Shanghai to study digital marketing within the China context (presentation of the Master's degree in French). This blog was an exercise part of their curriculum, and after a couple weeks of adjustment to set-up the tool (powered by [...]

16 08, 2017

CES Asia 2017 Report [Guest Post]

By | 2018-01-15T06:07:06+08:00 August 16th, 2017|Categories: China, Digital Business, Events, FrenchTech, General, Shanghai, Tech News|Tags: , , , , , , , , , , , , |0 Comments

--------------------------------------------- Occasionally in this blog, we welcome guest bloggers on topics related to our focus: digital technologies, digital marketing & business in the China context. --------------------------------------------- As the CES Asia 2017 was held on June 7-9 in Shanghai, I am pleased to share the report prepared by Audrey, Laura, Marianne, Antoine, David, Kevin & Marc-Olivier, [...]