2018

20 11, 2019

How to immerse yourself into Chinese culture through 3 historical dramas!

By | 2019-11-20T10:21:12+08:00 November 20th, 2019|Categories: China, Culture, Drama, platforms|Tags: , , , , , , , , , , , , , |14 Comments

Most of you might wonder what a drama is. It’s simply a Chinese TV show. According to me, the best video platforms are Iqiyi, Tencent video, Youku because of their content. They also have a YouTube account that allows you to follow their most recent release even if you are oversea. Here, 3 historical dramas [...]

7 11, 2019

What is Alibaba’s Singles Day?

By | 2019-11-23T13:35:45+08:00 November 7th, 2019|Categories: Business, eCommerce, Events, Life in China, Retail, TaoBao|Tags: , , , , , , |5 Comments

Alibaba’s Singles Day is the world's largest shopping event of the year. Organized every year by Alibaba on the November 11th in China, the singles day generates more than US Black Friday and Cyber Monday combined in only 24 hours. But how did it start and how does Alibaba make so much money on this [...]

18 07, 2018

The ESSCA – EFAP DMB at CES Asia 2018

By | 2018-07-20T10:52:20+08:00 July 18th, 2018|Categories: A.I, BAT, Blockchain, China, Events, FrenchTech, Marketing, Shanghai|Tags: , , , , , |0 Comments

Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai. Maximilian RECH, Academic Director of MSc in Digital Marketing & Business, was at the Consumer Electronics Show Asia 2018 for the ESSCA and EFAP Digital Marketing and Business Programme. There are more than 500 pioneering companies with their latest [...]

14 05, 2018

WeChat Mini Programs & 5 Useful Cases

By | 2018-05-14T23:08:05+08:00 May 14th, 2018|Categories: Apps, Business, China, GAFABAT, Gaming, General, Life in China, Lifestyle, Marketing, Mobile, News, platforms, Shanghai, Tech News, Tips, WeChat|Tags: , , , , , , , , |0 Comments

WeChat is the power app in China. Anything can be done with WeChat. Recently the platform reached more than 1 billion monthly active users. To simplify life even further, in early 2017, Tencent came out with Mini Programs, and they have become a Chinese mobile sensation. Below is an overview of WeChat mini programs and [...]

13 02, 2018

8 coutumes “étranges” du nouvel an Chinois

By | 2018-05-19T05:01:55+08:00 February 13th, 2018|Categories: Apps, Business, Buzz, China, Chinese, Chinese new year, Events, Life in China, Lifestyle, Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , |0 Comments

               Dans 3 jours, la Chine célébrera le Nouvel an 2018 avec le chien à l’honneur cette année ! Une occasion de revenir sur les coutumes et croyances entourant cet évènement ! Tout d’abord, petit disclaimer sur le mot ‘étrange’, qui est utilisé ici dans le sens « d’inhabituel » pour [...]