1 06, 2019

Vivre sans argent liquide

By | 2019-06-01T05:57:20+08:00 June 1st, 2019|Categories: Alibaba, Bitcoin, China, Chinese, Digital Business, eCommerce, EU-CHINA, Marketing, Shanghai, TaoBao, WeChat|Tags: , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Cet été, nous avons pu lire de nombreux articles annonçant la fin de l’argent liquide à partir de janvier 2022. Le développement des modes de paiements alternatifs annoncent-il l’obsolescence des espèces ? A quoi ressemblera le quotidien sans pièces ni billet et, nous iront plus loin, sans carte bancaire ? C’est à peu de choses près le [...]

23 01, 2019

A guide to Shanghai’s Fake Market – Orientation and pricing

By | 2019-01-23T18:33:03+08:00 January 23rd, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

It’s not a secret, the counterfeit manufactures in China copy a lot of goods, and you can find them in touristic cities such as Shanghai. There are many fake markets in Shanghai, but we’ll focus on the main one : the Shanghai Science & Technology Museum’s fake market. Easily accessible with the line 2 (light [...]

27 11, 2018

Alipay and Wechat Pay Around the world – Infographic

By | 2018-12-13T19:51:17+08:00 November 27th, 2018|Categories: Alibaba, alipay, Business, China, Marketing, platforms, WeChat|Tags: , , , |Comments Off on Alipay and Wechat Pay Around the world – Infographic

WeChatPay and Alipay are two giant of the online payment industry. Even though they provide mainly to the Chinese market, they own a massive amount of users. WeChatPay and Alipay are on the way of global expansion, and you may not be familiar with these two online payment platforms now, but I can bet that [...]

18 03, 2018

Hema, le supermarché du futur by Alibaba

By | 2018-03-19T13:32:44+08:00 March 18th, 2018|Categories: Alibaba, alipay, Analytics, Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Jack Ma, Life in China, Lifestyle, Marketing, Mobile, Retail, Shanghai, Success in China|Tags: , , , , , , , , , , , , , , , , , |0 Comments

‘Easy pay, Easy Select, Easy Enjoy’ Le géant de l’e commerce chinois, Alibaba, a décidé d’ouvrir ses frontières et de se lancer dans le commerce « traditionnel ». Bien entendu rien n’est réellement traditionnel quand on parle du géant et de son CEO Jack Ma ! Lancé en Mars 2015, les supermarchés Hema révolutionnent le commerce Offline. On [...]

20 03, 2017

Luxury and Digital in China: E-commerce Precursors

By | 2018-01-15T06:07:13+08:00 March 20th, 2017|Categories: China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China|Tags: , , , , , , , , |Comments Off on Luxury and Digital in China: E-commerce Precursors

While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce. Burberry: The professional of Online to Offline Burberry is an example in digital transformation [...]

10 02, 2017

The virtual Hongbao war in China

By | 2018-02-13T06:36:34+08:00 February 10th, 2017|Categories: Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , , , , , , , , , , , , , , |0 Comments

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, big family dinners, fireworks and parties, it's now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) to family and friends. It means ''red envelopes'' containing lucky money. Due to [...]

19 01, 2017

O2O, A Revolution Led by China

By | 2018-01-15T06:07:22+08:00 January 19th, 2017|Categories: BAT, China, Retail|Tags: , , |Comments Off on O2O, A Revolution Led by China

Western countries have always led innovation in retail. Today China is leading with Alibaba being ranked second world’s most valuable retail brand in 2016. To understand the state China consumption, we can look at the 10.6 % YoY increase of the consumer trade revenue (August 2016). This opportunity is leading to a lot of competition. It is forcing prominent [...]

16 01, 2017

Alibaba, la nouvelle vitrine mondiale qui fait trembler Amazon

By | 2018-01-15T06:07:22+08:00 January 16th, 2017|Categories: Apps, BAT, China, eCommerce, GAFABAT, Mobile, platforms, Retail|Tags: , , , , , , , , , , , , |0 Comments

  Alibaba, Tmall, Taobao... En Europe, ces quelques grands noms du e-commerce chinois ne nous sont pas encore très familiers. Mais cela ne saurais tarder ! Alors que la France se positionne à la 6ème place sur le marché du e-commerce, la Chine est devenue le leader mondial devant les États-Unis et le Royaume-Uni. Avec [...]

9 11, 2016

Mobile payment in China

By | 2018-01-15T06:07:48+08:00 November 9th, 2016|Categories: BAT, Digital Business, eCommerce, GAFABAT, Mobile|Tags: , , , , |0 Comments

Recently astonished by a digital action I’ve taken last week, I decided to share it with you dear visitor. As a matter of facts it really changed my everyday life here in China. Imagine a freshly arrived International student in Shanghai. Defined in his country of origin as being part of the ‘connected generation’ and [...]