consumers

23 01, 2019

A guide to Shanghai’s Fake Market – Orientation and pricing

By | 2019-01-23T18:33:03+08:00 January 23rd, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

It’s not a secret, the counterfeit manufactures in China copy a lot of goods, and you can find them in touristic cities such as Shanghai. There are many fake markets in Shanghai, but we’ll focus on the main one : the Shanghai Science & Technology Museum’s fake market. Easily accessible with the line 2 (light [...]

8 01, 2019

Between Tradition and Modernism for Brand Strategy in China

By | 2018-12-30T18:44:24+08:00 January 8th, 2019|Categories: Marketing|Tags: , , , |0 Comments

Brand strategy in China recommendation: Are traditions still playing a huge role in China? What are the DO and DONT's?  Traditions in China Traditions in China still play a huge role in people's lives. They have been existing for centuries and got passed down from one generation to another. What we call traditions goes beyond [...]