Digital Marketing

23 05, 2019

Le Tourisme Virtuel devient réalité

By | 2019-05-23T20:34:18+08:00 May 23rd, 2019|Categories: Marketing, Tourisme, UX, Virtual Reality|Tags: , , |0 Comments

L'émergence de la réalité virtuelle a fait évoluer beaucoup de secteurs d'activité. En effet, la réalisation de vidéos 360° a donné au tourisme, un nouveau moyen de faire voyager ses clients. Les agences de voyages proposent désormais d'avoir un avant goût de ce que les intéressés pourront découvrir. Ainsi le tourisme virtuel est devenu réalité. Nous [...]

27 03, 2018

WeChat Official Account Guide & Top 5 Digital Marketing Accounts to Follow

By | 2018-03-28T14:41:38+08:00 March 27th, 2018|Categories: Business, China, Digital Business, eCommerce, GAFABAT, Marketing, Mobile, News, platforms, Strategy, Success in China, Tips, WeChat|Tags: , , , |0 Comments

There are so, so many WeChat Official Accounts available for people to join. Today, shops, individuals, and brands all have official accounts. It can be hard and stressful to find the most useful ones. Most people don't know that there are different types of official accounts. These vary in functions and purposes. Below, the types [...]

4 03, 2018

Douyin 抖音, trendy Chinese live stream app

By | 2019-07-16T16:24:33+08:00 March 4th, 2018|Categories: China, eCommerce, Marketing, Mobile, platforms, Strategy|Tags: , , , |0 Comments

Tired of looking for an original way to reach your consumers on wechat or weibo only? You are right! While it is essential to fit the Chinese market standards by setting a strong wechat and/or weibo strategy, you do not have to stick to what is expected for your brand. Be INNOVATIVE! What about digging into [...]

12 02, 2018

CES Asia 2017 pavillon French Tech

By | 2018-02-21T00:15:38+08:00 February 12th, 2018|Categories: China, Events, FrenchTech, Life in China, Marketing, Shanghai, Start-up, Success in China|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |Comments Off on CES Asia 2017 pavillon French Tech

CES Asia 2017, aux côtés de la French Tech A un mois de la clôture du CES de Las Vegas, son homologue chinois, le CES Asia se prépare à une nouvelle édition 2018. Revivez cet évènement majeur où sont présentées les dernières tendances en matière d'innovation technologique. 17 exposants, un espace [...]

12 02, 2018

Elon Musk, a Starman’s Odyssey

By | 2018-02-20T01:48:04+08:00 February 12th, 2018|Categories: Business, Buzz, Digital Business, Marketing, platforms, Start-up, Strategy, Tech News, Travelling|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Interplanetary Success Story Elon Musk was born on June 28th, 1971 in South Africa, at the age of 10 he developed interest in computers. First he created a game called Blastar and at the age of 12 he sold it to a magazine for 500$. He studied Physics and Economics at the [...]

7 01, 2018

Amazing Yunnan: China Business Ways

By | 2018-01-15T06:07:01+08:00 January 7th, 2018|Categories: Apps, Chinese E-Commerce Plateforms, Marketing, WeChat|Tags: , , , , , , , , , , |0 Comments

Why China Yunnan Region is amazing? Yunnan is heart of the traditions and the Culture in South of China. Dali is the 1st supplier of Tea, Jade, Silver, Silk Broidery and Wood. According to my own experience, Dali people are the Kings of Business and Negotiations, even if they are not so Digital, they really know [...]

24 04, 2017

3 foreign brands that are mastering Wechat marketing

By | 2018-01-15T06:07:08+08:00 April 24th, 2017|Categories: China, Marketing, Mobile|Tags: , , , |0 Comments

Wechat became the most powerful app to leverage for brands developing a marketing strategy in China. The messaging platform is counting an incredible number of users (846 millions) and is integrating more and more advertising solutions.   It is essential for foreign brands to develop an efficient Wechat strategy to reach Chinese consumers. In this [...]

27 02, 2017

AI Driven Marketing: The value of Chatbots for Businesses

By | 2018-01-15T06:07:15+08:00 February 27th, 2017|Categories: A.I, Chatbots, Digital Business|Tags: , , , , |1 Comment

Over the past few year AI technologies have been democratized. This phenomenon coupled with the use of messaging apps has created Chabots. This advancement represents a great opportunity for brands. It is a new way for them to reach customers and improve their experience all along the shopping journey. According to Business Insider, 85% of [...]

21 02, 2017

Chinese Millennials on their mobile

By | 2018-01-15T06:07:16+08:00 February 21st, 2017|Categories: Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , |0 Comments

Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet generation (26-35 yo). Chinese Millennials In China, Millennials are particularly important [...]

9 02, 2017

Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

By | 2018-01-15T06:07:18+08:00 February 9th, 2017|Categories: China, Digital Business, eCommerce, Outils 2.0, platforms, Retail|Tags: , , , , , , , , , , , , , , , , , , , , , , |Comments Off on Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

China is the biggest e-commerce market in the world and is set to grow by 15 per cent by 2020. The massive arrival of smartphones and tablets in China quickly enabled 76% of connected Chinese to make purchases via their mobile. This internet penetration linked to the mobile equipment will boom in rural China in [...]