Digital

1 06, 2019

Top 3 digital campaigns for perfumes

By | 2019-06-01T05:41:47+08:00 June 1st, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , , , , , , , |0 Comments

Diesel x Only The Brave High For the release of their new fragrance Only The Brave High, the teams of L'Oréal Luxe and 84.Paris have chosen to offer the experience of "the feeling of being at the top of the world". Thanks to virtual reality, customers in shopping centres where the device was installed were [...]

1 06, 2019

Top 3 des meilleures campagnes digitales pour parfums

By | 2019-06-01T05:31:50+08:00 June 1st, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , |0 Comments

Diesel x Only The Brave High A l’occasion de la sortie de leur nouveau parfum Only The Brave High, les équipes de l’Oréal Luxe et 84.Paris ont choisi de faire vivre l’expérience de « la sensation de se trouver au sommet du monde ». Grâce à la réalité virtuelle, les clients de centres commerciaux où le dispositif [...]

14 03, 2019

Flyzoo : L’hôtel futuriste imaginé par le géant Alibaba

By | 2019-03-14T21:42:08+08:00 March 14th, 2019|Categories: A.I, Alibaba, Business, China, Digital Business, Lifestyle, Tech News|Tags: , , , , , , , , , , , , , , , , , , |0 Comments

Vous vous rappelez peut-être d'un hôtel où vous avez dû attendre des dizaines de minutes avant de pouvoir finalement entrer dans votre chambre, après un long voyage de 14 heures. Vous avez aussi pu connaître les cartes d’accès de votre chambre perdue, un personnel inefficace voir antipathique, un service qui se trompe de chambre… Tout [...]

25 01, 2019

The History of virtual reality – Part 1

By | 2019-01-31T01:51:40+08:00 January 25th, 2019|Categories: MBADMB, Virtual Reality|Tags: , , , , , |0 Comments

According to Wikipedia: the term Virtual Reality (VR) refers to a computer technology that simulates the physical presence of a user in an artificially generated environment by software, an environment in which the user can interact. Still according to Wikipedia, Augmented Reality (AR) is the superposition of reality and elements (sounds, 2D images, 3D, videos, etc.) [...]

23 04, 2018

Le futur du supermarché

By | 2018-05-15T16:00:37+08:00 April 23rd, 2018|Categories: Alibaba, alipay, Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, Life in China, Marketing, Retail|Tags: , , , , , , , , , , , , , |Comments Off on Le futur du supermarché

C’est en Chine, un pays ou le commerce mobile a pris une énorme part dans le quotidien de sa population, qu’Auchan et Alibaba ont décidé d’innover en révolutionnant le commerce offline. On entre ici dans l’ère du phygital où muni d’un smartphone, tout devient possible ! Nous avons visité ces deux supermarchés et vous en [...]

18 03, 2018

Hema, le supermarché du futur by Alibaba

By | 2018-03-19T13:32:44+08:00 March 18th, 2018|Categories: Alibaba, alipay, Analytics, Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Jack Ma, Life in China, Lifestyle, Marketing, Mobile, Retail, Shanghai, Success in China|Tags: , , , , , , , , , , , , , , , , , |0 Comments

‘Easy pay, Easy Select, Easy Enjoy’ Le géant de l’e commerce chinois, Alibaba, a décidé d’ouvrir ses frontières et de se lancer dans le commerce « traditionnel ». Bien entendu rien n’est réellement traditionnel quand on parle du géant et de son CEO Jack Ma ! Lancé en Mars 2015, les supermarchés Hema révolutionnent le commerce Offline. On [...]

12 02, 2018

CES Asia 2017 pavillon French Tech

By | 2018-02-21T00:15:38+08:00 February 12th, 2018|Categories: China, Events, FrenchTech, Life in China, Marketing, Shanghai, Start-up, Success in China|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |Comments Off on CES Asia 2017 pavillon French Tech

CES Asia 2017, aux côtés de la French Tech A un mois de la clôture du CES de Las Vegas, son homologue chinois, le CES Asia se prépare à une nouvelle édition 2018. Revivez cet évènement majeur où sont présentées les dernières tendances en matière d'innovation technologique. 17 exposants, un espace [...]

17 01, 2018

The world’s biggest Starbucks

By | 2018-01-17T16:53:05+08:00 January 17th, 2018|Categories: Alibaba, Apps, Augmented Reality, Business, Buzz, China, Chinese, Chinese E-Commerce Plateforms, Digital Business, Events, Jack Ma, Life in China, Lifestyle, Marketing, MBADMB, Mobile, News, Retail, Shanghai, Shanghai restaurants, Starbucks, Strategy, Success in China, TaoBao, Tourisme|Tags: , , , , , , , , , , , , , |0 Comments

The 6th of December 2017, Starbucks opened his bigger shop around the world in Shanghai. It’s called the ‘Reserve Roastery’ and it’s located on West Nanjing Road (Nanjing Xi Lu) a really famous and touristic street in Shanghai.   https://www.youtube.com/watch?v=k5dpj_-gaDo   STARBUCKS IN CHINA Starbucks came in China in 1999 but their success wasn’t [...]

8 01, 2018

How to travel in China by using Ctrip ?

By | 2018-01-15T06:07:01+08:00 January 8th, 2018|Categories: Apps, Chinese E-Commerce Plateforms, Life in China|Tags: , , |0 Comments

You want to plan your next vacations in China but don't know how ? Ctrip APP is the answear. You can download this APP for free on your phone (called Trip.com) and book any ticket to travel in China and elsewhere. Check their dedicated page for this App ! Once it's installed, booking and paying a trip [...]

1 03, 2017

A glimpse of China in 2020

By | 2018-01-15T06:07:14+08:00 March 1st, 2017|Categories: China|Tags: , , , , , , |0 Comments

China is growing fast and thinking about the country in 2020 doesn’t seem like a long time travel. However, only 3 years in the Chinese digital environment is a very long period where technologies and innovations can emerge, rise and die. Since few years, China initiated a digital transition in order to put the country [...]