by Thibaut Desvallées | Apr 5, 2018 | Apps, Buzz, China, Chinese, Digital Business, Life in China, Lifestyle, Marketing
Kuaishou快手. This name might not ring a bell for you but in fact it’s the rival app of the popular Douyin 抖音 . Short videos and live-stream are the new trends in social media for Chinese Millennials. Live-streaming is popular among young Chinese who see it as an...
by Margot Brulard | Mar 4, 2018 | China, eCommerce, Marketing, Mobile, platforms, Strategy
Tired of looking for an original way to reach your consumers on wechat or weibo only? You are right! While it is essential to fit the Chinese market standards by setting a strong wechat and/or weibo strategy, you do not have to stick to what is expected for your...