fashion

23 01, 2019

A guide to Shanghai’s Fake Market – Orientation and pricing

By | 2019-01-23T18:33:03+08:00 January 23rd, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

It’s not a secret, the counterfeit manufactures in China copy a lot of goods, and you can find them in touristic cities such as Shanghai. There are many fake markets in Shanghai, but we’ll focus on the main one : the Shanghai Science & Technology Museum’s fake market. Easily accessible with the line 2 (light [...]

20 03, 2017

Luxury and Digital in China: E-commerce Precursors

By | 2018-01-15T06:07:13+08:00 March 20th, 2017|Categories: China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China|Tags: , , , , , , , , |Comments Off on Luxury and Digital in China: E-commerce Precursors

While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce. Burberry: The professional of Online to Offline Burberry is an example in digital transformation [...]