by Agathe Gauthier | Nov 16, 2021 | Digital Business, Fashion, Marketing
Levi’s améliore la qualité de l’air parisien pour sa nouvelle campagne Cela fait maintenant plusieurs années que Levi’s s’engage pour une production et une consommation plus responsable. En effet, depuis quelques saisons le leader mondial du denim met en avant...
by Tom Cannet | Sep 26, 2021 | Analytics, Digital Business, Interview, Marketing, Outils 2.0
Meet Mathilde Parlant, former business student at ESSCA, who has a strong appetite for Data collection and analysis. She shares with us her keys to understanding the technical and human aspects of her job as Data Business Analyst in a major French bank institution....
by Marion Pernot | Jun 1, 2019 | Marketing
Diesel x Only The Brave High A l’occasion de la sortie de leur nouveau parfum Only The Brave High, les équipes de l’Oréal Luxe et 84.Paris ont choisi de faire vivre l’expérience de « la sensation de se trouver au sommet du monde ». Grâce à la réalité virtuelle, les...
by Ludovica Fonsato | Mar 27, 2018 | Business, China, Digital Business, eCommerce, GAFABAT, Marketing, Mobile, News, platforms, Strategy, Success in China, Tips, WeChat
There are so, so many WeChat Official Accounts available for people to join. Today, shops, individuals, and brands all have official accounts. It can be hard and stressful to find the most useful ones. Most people don’t know that there are different types of...
by Margot Brulard | Mar 4, 2018 | China, eCommerce, Marketing, Mobile, platforms, Strategy
Tired of looking for an original way to reach your consumers on wechat or weibo only? You are right! While it is essential to fit the Chinese market standards by setting a strong wechat and/or weibo strategy, you do not have to stick to what is expected for your...
