Marketing Strategy

1 06, 2019

Top 3 des meilleures campagnes digitales pour parfums

By | 2019-06-01T05:31:50+08:00 June 1st, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , |0 Comments

Diesel x Only The Brave High A l’occasion de la sortie de leur nouveau parfum Only The Brave High, les équipes de l’Oréal Luxe et 84.Paris ont choisi de faire vivre l’expérience de « la sensation de se trouver au sommet du monde ». Grâce à la réalité virtuelle, les clients de centres commerciaux où le dispositif [...]

27 03, 2018

WeChat Official Account Guide & Top 5 Digital Marketing Accounts to Follow

By | 2018-03-28T14:41:38+08:00 March 27th, 2018|Categories: Business, China, Digital Business, eCommerce, GAFABAT, Marketing, Mobile, News, platforms, Strategy, Success in China, Tips, WeChat|Tags: , , , |0 Comments

There are so, so many WeChat Official Accounts available for people to join. Today, shops, individuals, and brands all have official accounts. It can be hard and stressful to find the most useful ones. Most people don't know that there are different types of official accounts. These vary in functions and purposes. Below, the types [...]

4 03, 2018

Douyin 抖音, trendy Chinese live stream app

By | 2019-07-16T16:24:33+08:00 March 4th, 2018|Categories: China, eCommerce, Marketing, Mobile, platforms, Strategy|Tags: , , , |0 Comments

Tired of looking for an original way to reach your consumers on wechat or weibo only? You are right! While it is essential to fit the Chinese market standards by setting a strong wechat and/or weibo strategy, you do not have to stick to what is expected for your brand. Be INNOVATIVE! What about digging into [...]

31 01, 2018

Harbin International Ice and Snow Sculpture Festival – China

By | 2018-03-18T10:51:07+08:00 January 31st, 2018|Categories: Business, China, Digital Business, Life in China, Marketing, Success in China|Tags: , , , , , , , |0 Comments

Amazing Harbin Ice & Sculptures Festival Business HARBIN, Heilongjiang: Harbin, China's famed Ice City, started welcoming visitors to its International Ice and Snow Festival. Harbin is a famous place to do business with this Ice & Sculpture Festivals during winter. This business is focus on touristic & Art Sectors. I believe that is one of the most important [...]

9 02, 2017

Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

By | 2018-01-15T06:07:18+08:00 February 9th, 2017|Categories: China, Digital Business, eCommerce, Outils 2.0, platforms, Retail|Tags: , , , , , , , , , , , , , , , , , , , , , , |Comments Off on Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

China is the biggest e-commerce market in the world and is set to grow by 15 per cent by 2020. The massive arrival of smartphones and tablets in China quickly enabled 76% of connected Chinese to make purchases via their mobile. This internet penetration linked to the mobile equipment will boom in rural China in [...]

5 02, 2017

Messaging Revolution: The Race for online Acquisition

By | 2018-01-15T06:07:19+08:00 February 5th, 2017|Categories: Apps, Digital Business, Marketing, Mobile|Tags: , , , , , , , |0 Comments

    What are these private platforms? Why are they so popular? And what are the main opportunities for brands?    Private Platforms and Users Private platforms are mobile applications that give to user the total control of what they want to share and to who. This can include various types of messaging apps such as [...]