1 06, 2019

Top 3 digital campaigns for perfumes

By | 2019-06-01T05:41:47+08:00 June 1st, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , , , , , , , |0 Comments

Diesel x Only The Brave High For the release of their new fragrance Only The Brave High, the teams of L'Oréal Luxe and 84.Paris have chosen to offer the experience of "the feeling of being at the top of the world". Thanks to virtual reality, customers in shopping centres where the device was installed were [...]

22 03, 2019

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

By | 2019-03-25T19:38:22+08:00 March 22nd, 2019|Categories: Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat|Tags: , , , , , , |Comments Off on Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

Luxury brands don’t play when it comes to their marketing strategies "Dior Eyes" VR headset by Digitas LBI (2015) With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their performance benefits. Gamification consists [...]

17 05, 2018

Fast & Curious #MBADMB Shanghai

By | 2018-05-19T04:59:46+08:00 May 17th, 2018|Categories: Business, China, Events, General, Lifestyle, MBADMB, Shanghai|Tags: , , , , , , , , , |0 Comments

MBADMB Shanghai Le MBADMB Shanghai a célébré sa dernière journée de cours de l'année  Après 7 mois passés au bout du monde comme une véritable fratrie, la séparation est difficile... C'est pourquoi nous avons concocté un "Fast & Curious" en guise d'au revoir ! *Attention, sourire garanti !     Auteurs : [...]

23 04, 2018

Le futur du supermarché

By | 2018-05-15T16:00:37+08:00 April 23rd, 2018|Categories: Alibaba, alipay, Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, Life in China, Marketing, Retail|Tags: , , , , , , , , , , , , , |Comments Off on Le futur du supermarché

C’est en Chine, un pays ou le commerce mobile a pris une énorme part dans le quotidien de sa population, qu’Auchan et Alibaba ont décidé d’innover en révolutionnant le commerce offline. On entre ici dans l’ère du phygital où muni d’un smartphone, tout devient possible ! Nous avons visité ces deux supermarchés et vous en [...]

27 03, 2018

WeChat Official Account Guide & Top 5 Digital Marketing Accounts to Follow

By | 2018-03-28T14:41:38+08:00 March 27th, 2018|Categories: Business, China, Digital Business, eCommerce, GAFABAT, Marketing, Mobile, News, platforms, Strategy, Success in China, Tips, WeChat|Tags: , , , |0 Comments

There are so, so many WeChat Official Accounts available for people to join. Today, shops, individuals, and brands all have official accounts. It can be hard and stressful to find the most useful ones. Most people don't know that there are different types of official accounts. These vary in functions and purposes. Below, the types [...]

17 01, 2018

The world’s biggest Starbucks

By | 2018-01-17T16:53:05+08:00 January 17th, 2018|Categories: Alibaba, Apps, Augmented Reality, Business, Buzz, China, Chinese, Chinese E-Commerce Plateforms, Digital Business, Events, Jack Ma, Life in China, Lifestyle, Marketing, MBADMB, Mobile, News, Retail, Shanghai, Shanghai restaurants, Starbucks, Strategy, Success in China, TaoBao, Tourisme|Tags: , , , , , , , , , , , , , |0 Comments

The 6th of December 2017, Starbucks opened his bigger shop around the world in Shanghai. It’s called the ‘Reserve Roastery’ and it’s located on West Nanjing Road (Nanjing Xi Lu) a really famous and touristic street in Shanghai.   STARBUCKS IN CHINA Starbucks came in China in 1999 but their success wasn’t [...]

7 02, 2017

6 Things to know about digital in China

By | 2018-01-15T06:07:18+08:00 February 7th, 2017|Categories: China, Marketing, Mobile|Tags: , , , , , , |Comments Off on 6 Things to know about digital in China

This is not a secret for anyone anymore, China is bringing a new breath to web and digital. But Chinese market has its own specialties and its own way to work. From a westerner point of view, first steps in China may be a bit destabilizing. But learn everything again, start from almost zero and [...]

5 02, 2017

Messaging Revolution: The Race for online Acquisition

By | 2018-01-15T06:07:19+08:00 February 5th, 2017|Categories: Apps, Digital Business, Marketing, Mobile|Tags: , , , , , , , |0 Comments

    What are these private platforms? Why are they so popular? And what are the main opportunities for brands?    Private Platforms and Users Private platforms are mobile applications that give to user the total control of what they want to share and to who. This can include various types of messaging apps such as [...]

29 01, 2017

Happy Chinese New Year 2017! – 新年快乐

By | 2018-01-15T06:07:20+08:00 January 29th, 2017|Categories: China, Digital Business, Life in China, Lifestyle, Marketing, MBADMB, Mobile|Tags: , , , |0 Comments

Chinese New Year 2017, also called Spring Festival, has began and festivities are happening now! We all know that China is a country full of innovation and progress, but despite globalization and fast changing, Chinese New Year remains a holiday full of traditions. Nowadays, Chinese people respect these traditions, while adapting them to their way of life, [...]