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25 01, 2019

The History of virtual reality – Part 1

By | 2019-01-31T01:51:40+08:00 January 25th, 2019|Categories: MBADMB, Virtual Reality|Tags: , , , , , |0 Comments

According to Wikipedia: the term Virtual Reality (VR) refers to a computer technology that simulates the physical presence of a user in an artificially generated environment by software, an environment in which the user can interact. Still according to Wikipedia, Augmented Reality (AR) is the superposition of reality and elements (sounds, 2D images, 3D, videos, etc.) [...]

22 10, 2018

China: Between Digital & Traditions – Feedback from May 2018

By | 2018-11-01T15:51:40+08:00 October 22nd, 2018|Categories: China, Marketing, Traditions in China Countryside|Tags: , , , , , , , , , |0 Comments

After travelling a lot by myself in China in Cities and countryside, I can confirm there are 2 worlds : the Digital world which is powerful in Cities and another world outside of cities where you have the deep traditions of Chinese Life without internet, with a simple way they lived in the old days. [...]

18 07, 2018

The ESSCA – EFAP DMB at CES Asia 2018

By | 2018-07-20T10:52:20+08:00 July 18th, 2018|Categories: A.I, BAT, Blockchain, China, Events, FrenchTech, Marketing, Shanghai|Tags: , , , , , |0 Comments

Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai. Maximilian RECH, Academic Director of MSc in Digital Marketing & Business, was at the Consumer Electronics Show Asia 2018 for the ESSCA and EFAP Digital Marketing and Business Programme. There are more than 500 pioneering companies with their latest [...]

3 05, 2018

BiliBili Mobile APP as a Success in China

By | 2018-05-08T21:21:06+08:00 May 3rd, 2018|Categories: Analytics, Apps, Augmented Reality, Digital Business, FrenchTech, Gaming, Marketing, MBADMB, Mobile, News|Tags: , , , , , |0 Comments

As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market today. Bilibili (stylized as [...]

15 04, 2018

How to use Shanghai Metro at your arrival in China?

By | 2018-04-15T09:31:17+08:00 April 15th, 2018|Categories: CHINA MAPS, Lifestyle, Marketing, MBADMB, Shanghai tube, Success in China|Tags: , , , , , , , , , |0 Comments

The most important issue when you arrive in such a huge city like Shanghai is how to find your way by metro and outside the metro. walking down the streets. When I arrived in Shanghai in October 2017, for our MBA DMB located in ESSCA Shanghai university, it was not easy to find my university [...]

5 04, 2018

Future trends for ICOs around the globe

By | 2018-04-05T10:59:01+08:00 April 5th, 2018|Categories: Marketing|Tags: , , , , , , , , , , , |0 Comments

READ MORE Bitcoin future Bitcoin the future of money The reality of vrar growth/ Augmented-reality - 4 virtual reality trends to anticipate in 2018 Infographic global creative trends that will shape 2017 Mapping the blockchain project ecosystem 7 trends shaping evolving ico economy cv-market-watch-status-network-breaks-above-050/ ICO friendly countries in 2018 Techinasia.com/2017-icos-2018 ico-market-2018 neo-icos datecoin.io Latest 2018 [...]

12 02, 2018

CES Asia 2017 pavillon French Tech

By | 2018-02-21T00:15:38+08:00 February 12th, 2018|Categories: China, Events, FrenchTech, Life in China, Marketing, Shanghai, Start-up, Success in China|Tags: , , , , , , , , , , , , , , , , , , , , , , , , , |Comments Off on CES Asia 2017 pavillon French Tech

CES Asia 2017, aux côtés de la French Tech A un mois de la clôture du CES de Las Vegas, son homologue chinois, le CES Asia se prépare à une nouvelle édition 2018. Revivez cet évènement majeur où sont présentées les dernières tendances en matière d'innovation technologique. 17 exposants, un espace [...]

31 01, 2018

Harbin International Ice and Snow Sculpture Festival – China

By | 2018-03-18T10:51:07+08:00 January 31st, 2018|Categories: Business, China, Digital Business, Life in China, Marketing, Success in China|Tags: , , , , , , , |0 Comments

Amazing Harbin Ice & Sculptures Festival Business HARBIN, Heilongjiang: Harbin, China's famed Ice City, started welcoming visitors to its International Ice and Snow Festival. Harbin is a famous place to do business with this Ice & Sculpture Festivals during winter. This business is focus on touristic & Art Sectors. I believe that is one of the most important [...]

7 01, 2018

Amazing Yunnan: China Business Ways

By | 2018-01-15T06:07:01+08:00 January 7th, 2018|Categories: Apps, Chinese E-Commerce Plateforms, Marketing, WeChat|Tags: , , , , , , , , , , |0 Comments

Why China Yunnan Region is amazing? Yunnan is heart of the traditions and the Culture in South of China. Dali is the 1st supplier of Tea, Jade, Silver, Silk Broidery and Wood. According to my own experience, Dali people are the Kings of Business and Negotiations, even if they are not so Digital, they really know [...]

31 12, 2017

MBA DMB Shanghai | The 2016-2017 Class Blog – A Year In Review

By | 2018-01-15T06:07:02+08:00 December 31st, 2017|Categories: Digital Business, General, Life in China, MBADMB|Tags: , , , , |0 Comments

At the end of September 2016, 15 students from EFAP & ESSCA schools made the move to Shanghai to study digital marketing within the China context (presentation of the Master's degree in French). This blog was an exercise part of their curriculum, and after a couple weeks of adjustment to set-up the tool (powered by [...]