Messaging app

15 03, 2019

Facebook wants but can’t be Wechat

By | 2019-03-16T16:08:42+08:00 March 15th, 2019|Categories: Apps, China, News, platforms, WeChat|Tags: , , , , |0 Comments

A few days ago, The Verge released an article explaining Facebook wants to be WeChat. Mark Zuckerberg announces Facebook shifts its focus from a series of social apps to one-stop shop messaging service. Tencent’s WeChat, the largest social network in China, already combines all these functionalities and keeps developing new features. The main purposes are [...]

24 04, 2017

3 foreign brands that are mastering Wechat marketing

By | 2018-01-15T06:07:08+08:00 April 24th, 2017|Categories: China, Marketing, Mobile|Tags: , , , |0 Comments

Wechat became the most powerful app to leverage for brands developing a marketing strategy in China. The messaging platform is counting an incredible number of users (846 millions) and is integrating more and more advertising solutions.   It is essential for foreign brands to develop an efficient Wechat strategy to reach Chinese consumers. In this [...]

27 02, 2017

AI Driven Marketing: The value of Chatbots for Businesses

By | 2018-01-15T06:07:15+08:00 February 27th, 2017|Categories: A.I, Chatbots, Digital Business|Tags: , , , , |1 Comment

Over the past few year AI technologies have been democratized. This phenomenon coupled with the use of messaging apps has created Chabots. This advancement represents a great opportunity for brands. It is a new way for them to reach customers and improve their experience all along the shopping journey. According to Business Insider, 85% of [...]

10 02, 2017

The virtual Hongbao war in China

By | 2018-02-13T06:36:34+08:00 February 10th, 2017|Categories: Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , , , , , , , , , , , , , , |0 Comments

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, big family dinners, fireworks and parties, it's now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) to family and friends. It means ''red envelopes'' containing lucky money. Due to [...]

5 02, 2017

Messaging Revolution: The Race for online Acquisition

By | 2018-01-15T06:07:19+08:00 February 5th, 2017|Categories: Apps, Digital Business, Marketing, Mobile|Tags: , , , , , , , |0 Comments

    What are these private platforms? Why are they so popular? And what are the main opportunities for brands?    Private Platforms and Users Private platforms are mobile applications that give to user the total control of what they want to share and to who. This can include various types of messaging apps such as [...]

14 12, 2016

WECHAT: From the Messaging App to the Super App

By | 2018-01-15T06:07:44+08:00 December 14th, 2016|Categories: Apps, BAT, GAFABAT|Tags: , , , , , , , |0 Comments

Forget Facebook, Whatsapp or even Skype, you can have all their functionalities and far more by using Wechat.   If you never heard of Wechat, it is a Chinese smartphone application release in 2011 by the Chinese tech group Tencent. At first, the platform was a messaging app, allowing people to talk and share information [...]