Millennials

10 04, 2019

The arcades craze in Shanghai

By | 2019-04-10T12:52:57+08:00 April 10th, 2019|Categories: China, Chinese, Gaming, Shanghai, Sport|Tags: , , , , , |0 Comments

Even though you are a young adult or a grown man, we all have a kid we once were inside of us and enjoy childish activities. In that sense, Shanghai is an awesome place to reveal the kid inside of you. In fact, there are a great number of arcades places and it is also [...]

21 02, 2017

Chinese Millennials on their mobile

By | 2018-01-15T06:07:16+08:00 February 21st, 2017|Categories: Apps, China, eCommerce, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , |0 Comments

Millennials are the most important part of the population to follow and target nowadays. They represent young people aged from 16 to 35 years old. We can subdivide them into two groups to better target them: the smartphone generation (16-25 yo) and the internet generation (26-35 yo). Chinese Millennials In China, Millennials are particularly important [...]