O2O

22 03, 2017

We tried Starbucks innovative social gifting through WeChat

By | 2018-01-15T06:07:12+08:00 March 22nd, 2017|Categories: Apps, BAT, China, Digital Business, Mobile|Tags: , , , , , , , |0 Comments

A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks. Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four different apps; Uber, WhatsApp, Apple Pay and [...]

19 01, 2017

O2O, A Revolution Led by China

By | 2018-01-15T06:07:22+08:00 January 19th, 2017|Categories: BAT, China, Retail|Tags: , , |Comments Off on O2O, A Revolution Led by China

Western countries have always led innovation in retail. Today China is leading with Alibaba being ranked second world’s most valuable retail brand in 2016. To understand the state China consumption, we can look at the 10.6 % YoY increase of the consumer trade revenue (August 2016). This opportunity is leading to a lot of competition. It is forcing prominent [...]