by Charlotte Pellegrin | Nov 14, 2022 | Business, China, eCommerce, Marketing
2022 marked a period of demographic decline for China for the first time in 60 years and the famines of the Great Leap Forward. This unprecedented phenomenon is a slap in the face to Xi Jinping and is expected to have a significant impact on the Chinese economy....
by Marion Pernot | Jun 1, 2019 | Marketing
Diesel x Only The Brave High A l’occasion de la sortie de leur nouveau parfum Only The Brave High, les équipes de l’Oréal Luxe et 84.Paris ont choisi de faire vivre l’expérience de « la sensation de se trouver au sommet du monde ». Grâce à la réalité virtuelle, les...
by Margot Brulard | Mar 4, 2018 | China, eCommerce, Marketing, Mobile, platforms, Strategy
Tired of looking for an original way to reach your consumers on wechat or weibo only? You are right! While it is essential to fit the Chinese market standards by setting a strong wechat and/or weibo strategy, you do not have to stick to what is expected for your...
