by Annick-Ange Logmo | Mar 22, 2019 | Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat
Luxury brands don’t play when it comes to their marketing strategies With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their...
by Annick-Ange Logmo | Jan 21, 2019 | Business, China, Strategy, Success in China
China’s influence on Hollywood has been significantly increasing over the years, as well on screen as behind the scenes. The country is set to become the largest market for the film industry, but only allows 34 foreign films per year. The challenge with this massive...
by Stéphanie Decollas | Feb 9, 2017 | China, Digital Business, eCommerce, Outils 2.0, platforms, Retail
China is the biggest e-commerce market in the world and is set to grow by 15 per cent by 2020. The massive arrival of smartphones and tablets in China quickly enabled 76% of connected Chinese to make purchases via their mobile. This internet penetration linked to the...