success in china

10 01, 2020

Lost in translation: when Western brands fail to understand China

By | 2020-03-05T18:22:21+08:00 January 10th, 2020|Categories: Marketing|Tags: , |0 Comments

“The 19th century belonged to England, the 20th century belonged to the U.S., and the 21st century belongs to China. Invest accordingly.” With this statement, Warren Buffet emphasized how the United States lost its edge, and how it all benefits China, who has opened up to foreign investments and enterprises. With its 1.3 billion consumers, [...]

3 05, 2018

BiliBili Mobile APP as a Success in China

By | 2018-05-08T21:21:06+08:00 May 3rd, 2018|Categories: Analytics, Apps, Augmented Reality, Digital Business, FrenchTech, Gaming, Marketing, MBADMB, Mobile, News|Tags: , , , , , |0 Comments

As soon as you meet new Chinese Friends, you always find a way to know more about digital Strategy in China and what type of APP do Millennials use in China every day. So I thought it was interesting to know about the Success of BiliBili APP in the Chinese Market today. Bilibili (stylized as [...]

15 04, 2018

How to use Shanghai Metro at your arrival in China?

By | 2018-04-15T09:31:17+08:00 April 15th, 2018|Categories: CHINA MAPS, Lifestyle, Marketing, MBADMB, Shanghai tube, Success in China|Tags: , , , , , , , , , |0 Comments

The most important issue when you arrive in such a huge city like Shanghai is how to find your way by metro and outside the metro. walking down the streets. When I arrived in Shanghai in October 2017, for our MBA DMB located in ESSCA Shanghai university, it was not easy to find my university [...]