20 11, 2019

How to immerse yourself into Chinese culture through 3 historical dramas!

By | 2019-11-20T10:21:12+08:00 November 20th, 2019|Categories: China, Culture, Drama, platforms|Tags: , , , , , , , , , , , , , |14 Comments

Most of you might wonder what a drama is. It’s simply a Chinese TV show. According to me, the best video platforms are Iqiyi, Tencent video, Youku because of their content. They also have a YouTube account that allows you to follow their most recent release even if you are oversea. Here, 3 historical dramas [...]

1 06, 2019

Vivre sans argent liquide

By | 2019-06-01T05:57:20+08:00 June 1st, 2019|Categories: Alibaba, Bitcoin, China, Chinese, Digital Business, eCommerce, EU-CHINA, Marketing, Shanghai, TaoBao, WeChat|Tags: , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Cet été, nous avons pu lire de nombreux articles annonçant la fin de l’argent liquide à partir de janvier 2022. Le développement des modes de paiements alternatifs annoncent-il l’obsolescence des espèces ? A quoi ressemblera le quotidien sans pièces ni billet et, nous iront plus loin, sans carte bancaire ? C’est à peu de choses près le [...]

27 03, 2019

Why Is China on the Lookout for the Global Music Market?

By | 2019-03-27T22:41:46+08:00 March 27th, 2019|Categories: Business, Marketing, Music|Tags: , , , , , , , , |Comments Off on Why Is China on the Lookout for the Global Music Market?

- QQMusic screenshot - In the world’s second-largest economy the music business is definitely not left behind. China has quickly turned around its music business practices in the last few years and started to reveal its potential to the world. In last year’s Global Music Report (IFPI, 2018), China was ranked for the [...]

21 01, 2019

Is the Trade War between China and the US also happening at the box-office?

By | 2019-01-21T20:20:49+08:00 January 21st, 2019|Categories: Business, China, Strategy, Success in China|Tags: , , , , , , , , |0 Comments

China’s influence on Hollywood has been significantly increasing over the years, as well on screen as behind the scenes. The country is set to become the largest market for the film industry, but only allows 34 foreign films per year. The challenge with this massive market lies in resonating with international audiences and the Chinese [...]

15 01, 2018

Forget about your ID card, get a WeChat account!

By | 2018-03-20T09:42:07+08:00 January 15th, 2018|Categories: BAT, China, GAFABAT, Marketing, News, WeChat|Tags: , , , , |0 Comments

Wallets are on the way to belong to the past in China thanks to WeChat. In few months, the Chinese will no longer have to worry about having their identity cards with them, as long as they have a WeChat account (and basically, almost every Chinese has one!) What is WeChat? For those who are [...]

26 09, 2017

A Step into Mоbіlе Gaming Induѕtrу іn Chіnа

By | 2018-01-15T06:07:06+08:00 September 26th, 2017|Categories: Apps, China, Digital Business, GAFABAT, Gaming, Mobile, Success in China|Tags: , , , , , |1 Comment

A man tried a game called Honor of Kings Shanghai, mid-September, as we walk down the street, a Vape Bar attracts our attention. This unique concept bar, owned by a group of young rich Chinese, astonished my fellows and me. Inside we found a clan of chillers playing on their phones, 5 of them sitting [...]

2 05, 2017

Focus sur Ma Huateng, fondateur de Tencent

By | 2018-01-15T06:07:07+08:00 May 2nd, 2017|Categories: BAT, China, Digital Business, eCommerce, GAFABAT, Marketing, MBADMB, Mobile, Retail, Shanghai, Start-up, Success in China|Tags: , , , , , , |0 Comments

C'est le premier d'une mini-série de 3 articles sur les grandes réussites des fondateurs du BAT, Baidu Alibaba & Tencent, au sein d'une série d'articles plus large traitant des parcours de réussites en Chine. Cet article est consacré à un personnage éminemment important en Chine, Ma Huateng, le fondateur de Tencent. Les débuts [...]

22 03, 2017

We tried Starbucks innovative social gifting through WeChat

By | 2018-01-15T06:07:12+08:00 March 22nd, 2017|Categories: Apps, BAT, China, Digital Business, Mobile|Tags: , , , , , , , |0 Comments

A new discovery to the WeChat wallet is the innovative concept of social gifting, implemented by coffee industry leaders, Starbucks. Now people can chat, pay, order a taxi and offer a drink on a single application, WeChat. Where as in the US, consumers use four different apps; Uber, WhatsApp, Apple Pay and [...]

10 02, 2017

The virtual Hongbao war in China

By | 2018-02-13T06:36:34+08:00 February 10th, 2017|Categories: Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile|Tags: , , , , , , , , , , , , , , , , , |0 Comments

As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, big family dinners, fireworks and parties, it's now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) to family and friends. It means ''red envelopes'' containing lucky money. Due to [...]

8 02, 2017

La Chine à l’heure de l’économie collaborative

By | 2018-01-15T06:07:18+08:00 February 8th, 2017|Categories: Apps, China, Crowdsourcing, eCommerce, Economie collaborative, Mobile, platforms, Start-up, Uberisation|Tags: , , , , , , , , , , , , , |0 Comments

Premier exportateur et seconde puissance économique de la planète, la Chine est devenue par elle même un acteur incontournable de la scène économique mondiale ! L'Empire du milieu fait désormais la course en tête dans le domaine de l'innovation et des nouvelles technologies. Impossible donc d'ignorer ce marché stratégique et porteur qui pourrait prendre [...]