tmall

23 01, 2019

A guide to Shanghai’s Fake Market – Orientation and pricing

By | 2019-01-23T18:33:03+08:00 January 23rd, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

It’s not a secret, the counterfeit manufactures in China copy a lot of goods, and you can find them in touristic cities such as Shanghai. There are many fake markets in Shanghai, but we’ll focus on the main one : the Shanghai Science & Technology Museum’s fake market. Easily accessible with the line 2 (light [...]

20 03, 2017

Luxury and Digital in China: E-commerce Precursors

By | 2018-01-15T06:07:13+08:00 March 20th, 2017|Categories: China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China|Tags: , , , , , , , , |Comments Off on Luxury and Digital in China: E-commerce Precursors

While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce. Burberry: The professional of Online to Offline Burberry is an example in digital transformation [...]

9 02, 2017

Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

By | 2018-01-15T06:07:18+08:00 February 9th, 2017|Categories: China, Digital Business, eCommerce, Outils 2.0, platforms, Retail|Tags: , , , , , , , , , , , , , , , , , , , , , , |Comments Off on Chinese e-commerce strategy: E-marketplace, Social e-commerce or own website?

China is the biggest e-commerce market in the world and is set to grow by 15 per cent by 2020. The massive arrival of smartphones and tablets in China quickly enabled 76% of connected Chinese to make purchases via their mobile. This internet penetration linked to the mobile equipment will boom in rural China in [...]

16 01, 2017

Alibaba, la nouvelle vitrine mondiale qui fait trembler Amazon

By | 2018-01-15T06:07:22+08:00 January 16th, 2017|Categories: Apps, BAT, China, eCommerce, GAFABAT, Mobile, platforms, Retail|Tags: , , , , , , , , , , , , |0 Comments

  Alibaba, Tmall, Taobao... En Europe, ces quelques grands noms du e-commerce chinois ne nous sont pas encore très familiers. Mais cela ne saurais tarder ! Alors que la France se positionne à la 6ème place sur le marché du e-commerce, la Chine est devenue le leader mondial devant les États-Unis et le Royaume-Uni. Avec [...]