wechat

5 12, 2019

Guide de survie de la langue chinoise – Les applications (Partie 1)

By | 2019-12-06T11:14:29+08:00 December 5th, 2019|Categories: Applications, China, Language, Mobile, Tourisme|Tags: , , , , , , , , |54 Comments

Quelles sont les meilleures applications à avoir pour apprendre et traduire le Chinois? Speekoo, helloChinese, ChineseSkill, Dear translate, Google traduction et Wechat !  Apprendre le chinois est vital avant de venir en Chine, car seulement 1% de la population chinoise parle anglais. Il est donc rare de pouvoir communiquer avec les locaux si on ne [...]

1 06, 2019

Vivre sans argent liquide

By | 2019-06-01T05:57:20+08:00 June 1st, 2019|Categories: Alibaba, Bitcoin, China, Chinese, Digital Business, eCommerce, EU-CHINA, Marketing, Shanghai, TaoBao, WeChat|Tags: , , , , , , , , , , , , , , , , , , , , , , |0 Comments

Cet été, nous avons pu lire de nombreux articles annonçant la fin de l’argent liquide à partir de janvier 2022. Le développement des modes de paiements alternatifs annoncent-il l’obsolescence des espèces ? A quoi ressemblera le quotidien sans pièces ni billet et, nous iront plus loin, sans carte bancaire ? C’est à peu de choses près le [...]

22 03, 2019

Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

By | 2019-03-25T19:38:22+08:00 March 22nd, 2019|Categories: Business, China, Digital Business, Fashion, Gaming, Luxury, Mobile, Retail, WeChat|Tags: , , , , , , |Comments Off on Why Gamification Is A Necessity For Luxury Brands To “Level-Up”

Luxury brands don’t play when it comes to their marketing strategies "Dior Eyes" VR headset by Digitas LBI (2015) With China now being the largest market for gaming and luxury, they need to consider the environmental factors that could help them better understand their target customers and increase their performance benefits. Gamification consists [...]

15 03, 2019

Facebook wants but can’t be Wechat

By | 2019-03-16T16:08:42+08:00 March 15th, 2019|Categories: Apps, China, News, platforms, WeChat|Tags: , , , , |0 Comments

A few days ago, The Verge released an article explaining Facebook wants to be WeChat. Mark Zuckerberg announces Facebook shifts its focus from a series of social apps to one-stop shop messaging service. Tencent’s WeChat, the largest social network in China, already combines all these functionalities and keeps developing new features. The main purposes are [...]

15 02, 2019

WeChat Mini-Programs: 5 Key Insights

By | 2019-02-15T03:40:54+08:00 February 15th, 2019|Categories: Apps, platforms, WeChat|Tags: , , |0 Comments

WeChat Mini-Programs, despite existing for a while now, became a thing in 2018. We saw thousands of new Mini-Programs being developed and shared by brands for the main use or for games and specific events. They are easier, faster, cheaper and lighter (size file) for brands to release. Nowadays, it's rare to see a brand [...]

23 01, 2019

A guide to Shanghai’s Fake Market – Orientation and pricing

By | 2019-01-23T18:33:03+08:00 January 23rd, 2019|Categories: Marketing|Tags: , , , , , , , , , , , , , , , , , , , , , , , , |0 Comments

It’s not a secret, the counterfeit manufactures in China copy a lot of goods, and you can find them in touristic cities such as Shanghai. There are many fake markets in Shanghai, but we’ll focus on the main one : the Shanghai Science & Technology Museum’s fake market. Easily accessible with the line 2 (light [...]

14 01, 2019

Le gouvernement chinois annonce une nouvelle campagne de contrôle d’Internet

By | 2019-01-14T15:05:58+08:00 January 14th, 2019|Categories: China, General, News, platforms, politic, Publication|Tags: , , , , , , , , , , , , |0 Comments

Crédit image : Duc Dao – Shutterstock.com Le gouvernement chinois annonce une nouvelle campagne de contrôle d’Internet. Pékin a publié ce mercredi 9 janvier de nouvelles directives quant aux contenus publiés sur Internet. Les chiffres de lutte contre les publications illégales de l'année précédente ont également été annoncés.  La population chinoise est hyperconnectée ; en dix [...]

27 05, 2018

Photoshop 101 – How to create your own GIF

By | 2018-05-27T13:26:12+08:00 May 27th, 2018|Categories: digital art, Les tuto tech, Marketing, Outils 2.0, Tips|Tags: , , |0 Comments

Do you say jif or gif ? This ever-lasting debate has been dividing the Internets since the dawn of time. Whatever is your take on this subject, with the increased popularity of the reaction GIFs across social plateforms, it can come handy to know how to make your own personalized GIFs. I will teach you [...]

14 05, 2018

WeChat Mini Programs & 5 Useful Cases

By | 2018-05-14T23:08:05+08:00 May 14th, 2018|Categories: Apps, Business, China, GAFABAT, Gaming, General, Life in China, Lifestyle, Marketing, Mobile, News, platforms, Shanghai, Tech News, Tips, WeChat|Tags: , , , , , , , , |0 Comments

WeChat is the power app in China. Anything can be done with WeChat. Recently the platform reached more than 1 billion monthly active users. To simplify life even further, in early 2017, Tencent came out with Mini Programs, and they have become a Chinese mobile sensation. Below is an overview of WeChat mini programs and [...]

25 01, 2018

How to use WeChat Pay ? A guide for newcomers

By | 2018-01-25T16:12:37+08:00 January 25th, 2018|Categories: Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Marketing, WeChat|Tags: , , , |0 Comments

China’s digital world is just crazy but (almost) every tool you were using back in your country are different. There are no more Facebook, Instagram, Twitter nor Whatsapp or Messenger to communicate and chat with your friends. Instead in China, they are using one unique app which is called « WeChat ». Basically, you can do everything [...]