Livestreaming is getting more and more popular recently. Creators and brands search for new ways to communicate with their community. In China,...

Livestreaming is getting more and more popular recently. Creators and brands search for new ways to communicate with their community. In China,...
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If you are interested in China or even digital and business, you may have heard of the most popular and important online shopping festival in the...
The Covid-19 pandemic turned the world upside down and trade is now oriented towards digital channels. Indeed, with worldwide e-retail sales...
My first experience as a speaker during a conference... After a lot of oral presentations at EFAP, last week I had the opportunity to speak « for...
Quelle plateforme e-commerce pour vendre son vin en Chine? Aujourd’hui, l’écosystème digital en Chine se divise entre 3 gros acteurs: les BAT...