ShanghaiObserved For my first article, I wanted to interview one of the most famous and funny accounts in Shanghai. Maybe you know which one I’m...
Shanghai Observed Interview
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NIKE, a Chinese success story
Discover 5 Nike's marketing campaigns in China NIKE, Inc. is the world's leading designer, distributor of footwear, apparel, equipment, and...
The best online art platforms
What are the best online art platforms? In my last article, I’ve covered why online art platforms are democratizing art. Today, I would like...
L’étoilé le moins cher du monde à Shanghai
Le restaurant Michelin le moins cher du monde à Shanghai Vous rêviez de manger dans un restaurant Michelin deux étoiles ? Les restos deux étoiles...
Is the Trade War between China and the US also happening at the box-office?
China’s influence on Hollywood has been significantly increasing over the years, as well on screen as behind the scenes. The country is set to...
2018 Marketing Trends in China
Wondering what are the big marketing trends for 2018 in China? Read the article below! The Chinese market has some deep specificities when it comes...