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What is Alibaba’s Singles Day?

What is Alibaba’s Singles Day?

by Erwan Chatelet | Nov 7, 2019 | Business, eCommerce, Events, Life in China, Retail, TaoBao

Alibaba’s Singles Day is the world’s largest shopping event of the year. Organized every year by Alibaba on the November 11th in China, the singles day generates more than US Black Friday and Cyber Monday combined in only 24 hours. But how did it start and how...
WeChat Mini Programs & 5 Useful Cases

WeChat Mini Programs & 5 Useful Cases

by Ludovica Fonsato | May 14, 2018 | Apps, Business, China, GAFABAT, Gaming, General, Life in China, Lifestyle, Marketing, Mobile, News, platforms, Shanghai, Tech News, Tips, WeChat

WeChat is the power app in China. Anything can be done with WeChat. Recently the platform reached more than 1 billion monthly active users. To simplify life even further, in early 2017, Tencent came out with Mini Programs, and they have become a Chinese mobile...
CES Asia 2017 pavillon French Tech

CES Asia 2017 pavillon French Tech

by Arnaud Pailleux | Feb 12, 2018 | China, Events, FrenchTech, Life in China, Marketing, Shanghai, Start-up, Success in China

CES Asia 2017, aux côtés de la French Tech A un mois de la clôture du CES de Las Vegas, son homologue chinois, le CES Asia se prépare à une nouvelle édition 2018. Revivez cet évènement majeur où sont présentées les dernières tendances en matière d’innovation...
MBA DMB Shanghai | The 2016-2017 Class Blog – A Year In Review

MBA DMB Shanghai | The 2016-2017 Class Blog – A Year In Review

by Xavier Brochart | Dec 31, 2017 | Digital Business, General, Life in China, MBADMB

At the end of September 2016, 15 students from EFAP & ESSCA schools made the move to Shanghai to study digital marketing within the China context (presentation of the Master’s degree in French). This blog was an exercise part of their curriculum, and after a...
CES Asia 2017 Report

CES Asia 2017 Report

by Xavier Brochart | Aug 16, 2017 | China, Digital Business, Events, FrenchTech, General, Shanghai, Tech News

——————————————— Occasionally in this blog, we welcome guest bloggers on topics related to our focus: digital technologies, digital marketing & business in the China context....

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Avec une équipe dirigeante de plus 20 ans d’expérience mixant le développement de business dans ce secteur et le management de formations supérieures et professionnelles dans le marketing digital, le MBA Spécialisé Digital Marketing & Business est le premier MBA de la Transformation Digitale à Bordeaux, Lille, Lyon, Paris et Shanghai !

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