by Erwan Chatelet | Nov 7, 2019 | Business, eCommerce, Events, Life in China, Retail, TaoBao
Alibaba’s Singles Day is the world’s largest shopping event of the year. Organized every year by Alibaba on the November 11th in China, the singles day generates more than US Black Friday and Cyber Monday combined in only 24 hours. But how did it start and how...
by Ludovica Fonsato | May 14, 2018 | Apps, Business, China, GAFABAT, Gaming, General, Life in China, Lifestyle, Marketing, Mobile, News, platforms, Shanghai, Tech News, Tips, WeChat
WeChat is the power app in China. Anything can be done with WeChat. Recently the platform reached more than 1 billion monthly active users. To simplify life even further, in early 2017, Tencent came out with Mini Programs, and they have become a Chinese mobile...
by Arnaud Pailleux | Feb 12, 2018 | China, Events, FrenchTech, Life in China, Marketing, Shanghai, Start-up, Success in China
CES Asia 2017, aux côtés de la French Tech A un mois de la clôture du CES de Las Vegas, son homologue chinois, le CES Asia se prépare à une nouvelle édition 2018. Revivez cet évènement majeur où sont présentées les dernières tendances en matière d’innovation...
by Xavier Brochart | Dec 31, 2017 | Digital Business, General, Life in China, MBADMB
At the end of September 2016, 15 students from EFAP & ESSCA schools made the move to Shanghai to study digital marketing within the China context (presentation of the Master’s degree in French). This blog was an exercise part of their curriculum, and after a...
by Xavier Brochart | Aug 16, 2017 | China, Digital Business, Events, FrenchTech, General, Shanghai, Tech News
——————————————— Occasionally in this blog, we welcome guest bloggers on topics related to our focus: digital technologies, digital marketing & business in the China context....
