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How to immerse yourself into Chinese culture through 3 historical dramas!

How to immerse yourself into Chinese culture through 3 historical dramas!

by Christilla Adjovi | Nov 20, 2019 | China, Culture, Drama, platforms

Most of you might wonder what a drama is. It’s simply a Chinese TV show. According to me, the best video platforms are Iqiyi, Tencent video, Youku because of their content. They also have a YouTube account that allows you to follow their most recent release even if...
What is Alibaba’s Singles Day?

What is Alibaba’s Singles Day?

by Erwan Chatelet | Nov 7, 2019 | Business, eCommerce, Events, Life in China, Retail, TaoBao

Alibaba’s Singles Day is the world’s largest shopping event of the year. Organized every year by Alibaba on the November 11th in China, the singles day generates more than US Black Friday and Cyber Monday combined in only 24 hours. But how did it start and how...
The ESSCA – EFAP DMB at CES Asia 2018

The ESSCA – EFAP DMB at CES Asia 2018

by Jie XIANG | Jul 18, 2018 | A.I, BAT, Blockchain, China, Events, FrenchTech, Marketing, Shanghai

Shanghai, China, June 13-15, the CES Asia 2018 trade show had been held in SNICE, Shanghai. Maximilian RECH, Academic Director of MSc in Digital Marketing & Business, was at the Consumer Electronics Show Asia 2018 for the ESSCA and EFAP Digital Marketing and...
WeChat Mini Programs & 5 Useful Cases

WeChat Mini Programs & 5 Useful Cases

by Ludovica Fonsato | May 14, 2018 | Apps, Business, China, GAFABAT, Gaming, General, Life in China, Lifestyle, Marketing, Mobile, News, platforms, Shanghai, Tech News, Tips, WeChat

WeChat is the power app in China. Anything can be done with WeChat. Recently the platform reached more than 1 billion monthly active users. To simplify life even further, in early 2017, Tencent came out with Mini Programs, and they have become a Chinese mobile...
8 coutumes “étranges” du nouvel an Chinois

8 coutumes “étranges” du nouvel an Chinois

by Marie Scutiero | Feb 13, 2018 | Apps, Business, Buzz, China, Chinese, Chinese new year, Events, Life in China, Lifestyle, Marketing

               Dans 3 jours, la Chine célébrera le Nouvel an 2018 avec le chien à l’honneur cette année ! Une occasion de revenir sur les coutumes et croyances entourant cet évènement ! Tout d’abord, petit disclaimer sur le mot ‘étrange’, qui est utilisé ici...

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