by Ilan Taïeb Lefebvre | Mar 30, 2022 | Mobile
L’Écosystème digital Chinois Le secteur digital chinois est un écosystème unique de plateformes en ligne. Il n’est comparable à aucun autre dans le monde tend ses chiffres paraissent hors normes. Les statistiques ne sont pas les seules choses qui sortent...
by Ilan Taïeb Lefebvre | Dec 7, 2021 | Alibaba, Business, China, Digital Business, Events, Marketing
Le Single’s Day, c’est quoi ? En France, tout le monde connaît le Black Friday, mais avez-vous déjà entendu parler du Single’s Day ? Peu répandu chez nous, c’est pourtant bien lui le plus grand événement de vente en ligne au monde, loin devant...
by Chloé Evangelista | Nov 18, 2021 | Alibaba, Business, Chinese E-Commerce Plateforms, Events, Marketing
Alibaba et sa stratégie d’implantation en France : retour sur le festival La Nuit Aliexpresshttps://dmb-shanghai.com/wp-content/uploads/2021/11/elena-de-soto-w423NnHFjFg-unsplash-1-300×300.jpgLe site chinois de vente en ligne a encore frappé en organisant...
by Tom Cannet | Feb 4, 2021 | A.I, Alibaba, Augmented Reality, BAT, Digital Business, eCommerce, entertainment, GAFABAT, Jack Ma, Marketing, New Retail, Retail, Strategy
New Retail : A phygital revolution Economic development and a rising middle class consumer have made emerging markets an enticing location for many change-makers. Therefore, replacing the patterns of consumption in these regions has prompted retailers and shoppers...
by Céline Ngo | Dec 28, 2020 | Alibaba, China, Chinese E-Commerce Plateforms, Fashion, Luxury, Marketing
Tmall Luxury Pavilion Despite their reluctance for e-commerce a few years ago, luxury brands had to adapt to rapid digitalization. Their online presence has increased. Almost all brands have their e-commerce website. They are also present on various luxury fashion...
