by Marie Scutiero | Mar 18, 2018 | Alibaba, alipay, Analytics, Apps, Business, China, Chinese E-Commerce Plateforms, Digital Business, eCommerce, Jack Ma, Life in China, Lifestyle, Marketing, Mobile, Retail, Shanghai, Success in China
‘Easy pay, Easy Select, Easy Enjoy’ Le géant de l’e commerce chinois, Alibaba, a décidé d’ouvrir ses frontières et de se lancer dans le commerce « traditionnel ». Bien entendu rien n’est réellement traditionnel quand on parle du géant et de son CEO Jack Ma ! Lancé en...
by Stéphanie Decollas | Mar 20, 2017 | China, Digital Business, eCommerce, Fashion, Life in China, Lifestyle, Marketing, MBADMB, Outils 2.0, platforms, Retail, Shanghai, Success in China
While luxury and digital are often two contradictory universes, some brands evolve to meet their most important customers: Chinese people. You will discover three pioneering cases of Chinese luxury brand which have decided do not stay away from digital and e-commerce....
by Julie-Anne Froustey | Feb 10, 2017 | Apps, BAT, China, Digital Business, Life in China, Marketing, MBADMB, Mobile
As you have probably noticed, Chinese New Year started two weeks ago, and after all the celebrations, big family dinners, fireworks and parties, it’s now time to talk about numbers. Every New Year Eve, as a tradition, Chinese people offers Hongbao (红包) to family...
by Charlie Bussat | Jan 19, 2017 | BAT, China, Retail
Western countries have always led innovation in retail. Today China is leading with Alibaba being ranked second world’s most valuable retail brand in 2016. To understand the state China consumption, we can look at the 10.6 % YoY increase of the consumer trade revenue...
by Arnaud Pailleux | Jan 16, 2017 | Apps, BAT, China, eCommerce, GAFABAT, Mobile, platforms, Retail
Alibaba, Tmall, Taobao… En Europe, ces quelques grands noms du e-commerce chinois ne nous sont pas encore très familiers. Mais cela ne saurais tarder ! Alors que la France se positionne à la 6ème place sur le marché du e-commerce, la Chine est devenue le...
